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Comunidade   /   Workshop: “Digital Transformation” | April 7

WHAT?

Digital transformation can only be realized through a clear understanding of digital technologies, a visionary digital strategy, appropriate organizational change, and extensive capability building.

WHAT PROBLEMS YOU WILL SOLVE

Ā» You will be able to assess how your company should evolve to extract the most value from digital technologies and business models;
Ā» You will analyze if and why your company should transform, to what extent, and how you should do it;
Ā» Based on case studies you will define what degree of digitization is required – business model, structure, people, processes, IT capability, products and services, stakeholder engagement – and what resources and capabilities you need to make the change happen.

WHAT YOU WILL BE CAPABLE OF

Ā» Develop a digital strategy that leverages your competitive advantage and preserves it for the future;
Ā» Adapt your structures and processes to take advantage of digital opportunities and reduce digital threats;
Ā» Recognize new digital technologies that will impact your business;
Ā» Identify new products and markets that can be accessed through digital technologies;
Ā» Roll out the capability development process to support the digital change in your organization.

WHO IS TAWFIK JELASSI

Professor of Strategy and Technology Management;
Co-Director of the OWP program, Lausanne and Singapore;
Faculty member, IMD/Cisco Center for Digital Business Transformation;
Before joining IMD, Dr Jelassi was Minister of Higher Education, Scientific Research, and Information & Communication Technologies in Tunisia. Tawfik Jelassi’s major research, teaching and consulting interest is the strategic use of information technology and the digital transformation of companies and governments. He has been awarded several excellence awards for his teaching in Europe and the USA.

SCHEDULE
April 7
9 am – 6pm

VENUE
Porto Business School

Download the programme here.

APPLICATIONS
Applications are now closed.

For more information please contact Rita Moreira, E. rmoreira@pbs.up.pt | T. 220 425 002

FEE
250 euros, that include lunch, coffee-breaks and parking.
Porto Business School’s alumni benefit from a 10% discount.
For more information, please contact Rita Moreira, rmoreira@pbs.up.pt | T. 220 425 002

IBAN: PT50.0036.0511.99104104282.70