Gustavo João Marques Mendes
PhD and MsC in Psychology from the Faculty of Psychology and Educational Sciences of the University of Porto. MBA in Business Administration and Pos Graduation in Entrepreneurship from Porto Business School. With 10 years of experience in marketing and brand management. Currently at NewCoffee Company, a multi-brand coffee company, as Director of Marketing for all the company's brands portfolio: Lavazza, Bogani, Sanzala, Caffècel, A Caféeira e Novo Dia. Also, invited professor at Porto Business School. Blogger since 2007, currently writing in the Brazilian collective Blog \"Comunicadores.info\" on innovative marketing and advertising campaigns. From 2009 to 2015 worked as Brand Manager for Ibersol Group, a multi-brand fast-food company, for the brands Pizza Hut, Pans&Company and Pasta Caffé. Was Co-founder and marketing manager at Neoscopio – Open Source Solutions, a spin off company from the University of Porto. In 2008 joined as Project Manager the executive team of the Health Cluster Portugal - Pólo de Compatitividade da Saúde, and the marketing consulting team at QSP – Marketing Consulting. From 2002 to 2006, was clinical psychologist, research fellow and invited assistant professor at the Faculty of Psychology and Educational Sciences of the University of Porto.