Hugo is leading the Advanced Intelligence group at DIKW Consulting. He has more than 15 years experience in the field of Datamining, now called data science. Hugo is a data scientist pur sang, involved in this field before it got its name. Specialized in the development of decision support models for predicting customer behavior using datamining techniques, he has a proven track record of using and implementing these data based decision models succesfully in customer contact strategies.
The last few years his ambitions focus on what is now called big data and social media & network analytics. Mining unstructured content like text, video, pictures and social networks bring new insights into customer profiling and what can be done with analytics in the field of datamining and CRM.
Recently the field of semantic web and ontology based search was added to his domain knowledge. Sensor data from the Internet of Things (IoT) opened up a new world of Big Data.
Hugo has strong analytical skills, is creative and has a strong personality. But also enough reality sense to quickly understand the problems faced by customers. Because he has worked in a great variety of markets as a experienced consultant you can be sure that Hugo is flexible and has the ability to explore and analyze a new working environment quickly and make it his own.