Luis is an accredited CIP-II (Master of Competitive Intelligence) by the Academy of CI and has a vast experience in FMCG and Consulting, in companies like Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, Heineken, Ogilvy, Productized and ÜBERBRANDS. He hold leadership roles in Marketing, Sales, and Strategy at Local and Global levels. Chairman of SCIP Portugal Chapter and Associate Scholar in University Masters internationally. Author of Social Market Intelligence – SMINT – approach to Competitive Intelligence. Set-up the CI Centre of Excellence for OglivyRED as Global Competitive Intelligence Practice Lead. Currently he leads the Brand Building (R)evolution as Partner of ÜBERBRANDS.