Gonçalo Pereira Rebeca
Driven by objectives and focused on conversions, I manage the brand's digital budget and perfect conversion funnels towards a constant improvement of the online business ROI. Analytics tools are my natural sidekick in managing, analyzing and optimizing my day to day job. Crunching data into information and information into business insights is what I do.
My somewhat different background allowed me to shape my skills and mindset to be methodical and analytical in all my approaches, making me go by the phrase, “believe nothing, hypothesize something, test everything”.
I was born physical but I’ve been living digital all my life, technology is my one true love. Being curious by nature I'm always looking for a problem to solve, for a new topic to learn or even to teach. Passionate about this area and eager to connect with like-minded people, sharing thoughts and ideas is a must for me.
Specialties & Interests: digital marketing, e-commerce, web analytics, blockchain, machine learning, competitive analysis, digital performance, funnel analysis, business reporting, digital strategy.