Clark Kellogg
At UC Berkeley, Clark Kellogg teaches about design thinking, creativity and innovation. He teaches four classes: Fundamentals of Design Thinking, Haas@Work Applied Innovation, The Creativity Lab, and Sustainability, Art & Business. He is the Haas Artist-in-Residence, the first and only business school Artist-in-Residence. He was the Founding Director of the Cal Design Lab, promoting interdisciplinary and project-based learning campus-wide. The core of this work is discovering customer insights, understanding customer needs, and creating novel solutions.
Beyond teaching, Kellogg is the co-founder of BIG (the Berkeley Innovation Group) an innovation consultancy using human-centered design principles to solve complex problems. Clark is also a practicing studio artist. In 2017, he completed a project to make a piece of art every day, and post it to social media. View it on Instagram @clarkkellogg. Trained as an architect, Kellogg has done architecture, graphic design and product design. He founded Kellogg Design in NYC that applied design thinking principles to corporate strategy. Kellogg was the founding director of the State Street Global Investors Innovation and Communications Lab, and became a Principal of the Boston firm. He was the first designer to sit on the Executive Committee of a Fortune 500 company.
Clark is widely regarded as a founding pioneer of the design thinking field. Trained as an architect, his entire career has centered around design. He conceived and taught the first design thinking class at Berkeley in 2000. Kellogg lives in Berkeley, California with his wife. They have two grown children and a few grandkids too.
