Porto Business School alumna Adriana Sá leads a market where elegance meets purpose.
After the success of Amoure de Noel, which brought together over a thousand visitors and 35 national brands in late 2024, Adriana Sá, alumna of Porto Business School, joins forces with Francisca Fernandes to launch the spring/summer edition of this innovative concept: Amoure Azure.
On May 24th and 25th, 2025, the elegant Hotel Maison Albar Amoure in Braga will transform into a curated, immersive market experience — combining entrepreneurship, sustainability, and social impact. More than just a shopping destination, Amoure Azure celebrates national talent, authenticity, and conscious living in a refined, thoughtfully designed atmosphere.
The debut edition, Amoure de Noel, highlighted the transformative potential of this concept — not only boosting local businesses but also reinforcing a strong social mission, with part of the proceeds donated to the Cruz Vermelha in Braga. Amoure Azure continues this mission, with a new charitable cause to be announced soon.
While Amoure de Noel charmed with its cozy holiday ambiance, Amoure Azure brings a fresh, breezy spring vibe — equally elegant, but lighter and more relaxed. The brand selection has been curated with the same high standards, focusing on quality, innovation, and sustainability. Visitors will discover exceptional Portuguese projects that elevate the idea of conscious consumption.
The response has been overwhelming: brand applications sold out in under 24 hours, with over 70 submissions received. Now, it’s the public’s turn to experience this unique market, where design, fashion, and lifestyle intersect.
Beyond shopping, Amoure Azure offers a full experience. Visitors will enjoy a carefully selected gourmet food court and a dedicated children’s area to ensure the whole family can make the most of the event.
Save the Date:
📅 May 24–25, 2025
📍 Hotel Maison Albar Amoure, Braga
🎟️ Free Entry
If you’re looking for more than a marketplace — a space where every brand tells a story and every detail is designed to leave a lasting impact — Amoure Azure is unmissable.