Chon Leong is a freelance translator and business professional currently based in Portugal, with an international career spanning Macau and remote global collaborations. Alongside his work in translation, AI content creation, and international business development, he has been progressively expanding his role towards more strategic and decision-making responsibilities. He completed the Executive Master in Marketing Management at Porto Business School, as part of his transition into a more strategic marketing profile.
With a strong foundation in communication and cross-cultural understanding, his journey reflects a clear ambition to move beyond execution and develop a more analytical, data-driven, and strategic approach to marketing.
In this interview, he shares how the program helped reshape his perspective, strengthen key skills, and support his evolution towards new professional challenges.
At what point did you realize that a marketing management program was essential for your professional development?
I realized this when my responsibilities evolved from executing tasks to planning and decision-making. At that point, a executive master in marketing management became essential to strengthen my knowledge and support my transition into a more strategic role.
As a translation professional, the program also helped me better structure my work and communicate more effectively with different stakeholders.
Why did you choose Porto Business School to pursue this program?
I chose Porto Business School because of its strong reputation, practical approach, and close connection to the business world, both in Portugal and internationally.
The balance between theory and real-world case studies reinforced my knowledge and prepared me for future professional challenges.
What were the main learnings or experiences that had the greatest impact on your view of marketing?
The program helped me understand marketing as a strategic and data-driven function, rather than only a creative one.
Topics such as relationship marketing, brand strategy, and market analysis reshaped the way I approach decision-making, especially through the projects developed with my colleagues.
How did the diversity of the class and teamwork dynamics contribute to your learning experience?
Working with classmates from diverse professional and cultural backgrounds broadened my perspective and encouraged new ways of thinking.
Teamwork strengthened my collaboration, communication, and problem-solving skills, which are essential in today’s business environment.
What key skills did you develop through the final project?
Through the final project, I developed stronger analytical thinking, strategic planning, and presentation skills.
It also allowed me to apply marketing concepts to real business challenges in a structured and practical way, while gaining a deeper understanding of management culture and communication practices within Portuguese companies.
Who would you recommend this program to, and why?
I would recommend this program to professionals who are already in, or aspire to move into, strategic and management roles but lack formal training in these areas.
It is especially valuable for those who want to combine practical experience with solid marketing fundamentals and redefine their career path.