International Weeks at Porto Business School are one of the clearest expressions of the school’s dynamic learning model.
By placing participants in direct contact with real-world decision-making, innovation, and leadership, these immersive programs move learning beyond theory — and into practice.
Bringing together professionals from diverse nationalities and backgrounds, International Weeks create an environment where knowledge is shaped through shared perspectives, applied learning, and meaningful engagement with Porto’s business and cultural ecosystem.
Business Strategy & AI as the Strategic Core
Most recently, in partnership with IÉSEG School of Management, the program focused on Business Strategy & AI.
The theme explored how artificial intelligence is reshaping corporate strategy, strengthening organizational competitiveness, and redefining decision-making in increasingly complex environments.
Throughout the week, participants analyzed real cases, discussed emerging trends, and examined technology’s role as a driver of strategic transformation.
An Integrated and Cohesive Learning Experience
Importantly, Business Strategy & AI was not just a topic — it served as the unifying thread across the entire week.
Masterclasses, flipped classroom sessions, and collaborative debates fostered active participation and critical thinking, encouraging participants to challenge assumptions and expand their strategic lens.
At the same time, the cultural and professional diversity of the cohort enriched every discussion, offering a broader understanding of how AI is influencing business models, leadership, and decision processes across industries and markets.
Company Visits Embedded in the Academic Journey
A defining feature of International Weeks is the integration of company visits into the learning journey.
Participants visited UPTEC, the Science and Technology Park of the University of Porto. There, they engaged directly with startups and technology-driven ventures operating at the intersection of innovation, entrepreneurship, and sustainable growth.
Additionally, the visit to CEiiA reinforced the applied dimension of the program. Through concrete examples, participants explored how engineering excellence and AI integration translate into value creation with global impact.
Together, these experiences bridged theory and practice — deepening understanding of the real challenges organizations face today.
Culture and Context as Strategic Assets
Beyond business and technology, cultural immersion played a meaningful role.
After all, learning management also means understanding the context in which organizations operate and the identity of the markets they serve.
During the International Week, participants explored how territory, history, and strategy intersect. A visit to a traditional Port wine cellar illustrated how global brands can achieve strong positioning while remaining deeply connected to their origins.
A Global Hub for International Schools
Ultimately, International Weeks reflect Porto Business School’s positioning as a global hub for executive education.
The school welcomes international partners and delivers transformative experiences grounded in practical relevance, global perspective, and real-world impact.
Throughout the year, these programs build bridges between students, organizations, and ecosystems — reinforcing a management approach that is applied, international, and impact-driven.