Trends and Insights from EFMD Global Career Professionals Development Institute
Ricardo Carneiro, Director of Career Services at Porto Business School, participated in the EFMD Global Career Professionals Development Institute, held recently in Milan. The event brought together career development experts from leading European business schools.
A central topic was the role of purpose as a compass for career decisions. According to Ricardo Carneiro, knowing what drives us helps align professional paths with personal values and long-term goals.
The event also explored the growing role of artificial intelligence in career preparation — from interview practice and CV writing to soft skills training and research. According to Ricardo Carneiro, AI should be used strategically, supporting but not replacing authentic self-presentation.
Despite technological advances, authenticity remains key. A professional image must reflect who we are and what we aim to achieve. It’s important to note that creating an image that is too artificial can, in the long run, lead to career paths that are not in line with the individual’s way of being.
For the Career Services Director, building a sustainable career requires balancing tech-driven tools with deep personal reflection. Purpose and authenticity must remain at the centre.
On May 8, the Career Summit at Porto Business School will put these insights into practice, offering students a key moment to connect with recruiting companies and present their true professional selves.