On June 30th at 6:00 PM, Porto Business School will host the Impactalk “Generative AI in Tourism: Experiences, Destinations, and Challenges”, an initiative by the Innovation X Hub through the Tourism Futures Center. The event will bring together experts from the fields of technology, hospitality, and public policy to discuss the impact of generative AI on the tourism sector.
Generative artificial intelligence is profoundly transforming the way we plan, book, and experience travel. From intelligent chatbots to real-time personalization, predictive visitor flows, and recommendation engines powered by LLMs (Large Language Models), this technology is reshaping hospitality and destination management.
In the context of rapid technological change, it is essential to reflect on the opportunities, ethical challenges, and the role of human talent in this digital transition.
Key topics:
- Personalization at scale: the end of generic experiences?
- AI in customer service, booking, and loyalty in hospitality
- Smart destinations and predictive behavior analytics
- Ethics, authenticity, and privacy in the visitor experience
- Empowering talent: who is leading this transition?
Agenda:
18h00 | Check in
18h15 | Keynote: Generative AI in Tourism: Experiences, Destinations, and Challenges
• Rui Gidro, Partner Delloite
18h40 | Roundtable
• Rita Marques, Director Tourism Futures Center
• Joana Alves, Head of Customer Sucess, HiJiffy
• Marta Nobre, Regional Human Resources Director, Pestana Hotel Group
• Pedro Oliveira, Director of Finance Operations Southern Europe, CIS & Georgia, IHG Hotels
• Sérgio Guerreiro, Senior Director Strategy and Knowledge Management, Turismo de Portugal
19h30 | Networking Cocktail
Join this strategic debate on the future of tourism in the age of artificial intelligence.
In-person event, conducted in Portuguese.