Communication plays a decisive role in how organisations execute strategy, engage people, manage reputation, and build trusted relationships with their stakeholders. In a context shaped by constant transformation, growing public scrutiny, and the proliferation of channels and data, communicating with purpose, consistency, and impact has become an essential leadership capability.
The Advanced Program in Strategic Communication at Porto Business School was designed for professionals who want to place communication at the service of strategy and value creation. The program provides an integrated and practical perspective on planning, organisational culture, leadership, internal communication, reputation, crisis management, ESG, storytelling, data, artificial intelligence, and communication impact measurement.
Join us on July 28 at 5:00 p.m. for an Information Session, in Portuguese, dedicated to the Advanced Program in Strategic Communication. During the session, you will have the opportunity to explore the program’s learning journey, understand how it combines strategic insight with applied tools, and address your questions directly to Isabel Borgas, Program Director.
The session will cover questions such as:
- Is this program aligned with my professional profile and experience?
- How can communication support strategy execution and organisational transformation?
- Which tools will I explore to plan, implement, and evaluate a communication strategy?
- How does the program address topics such as reputation, internal communication, crisis management, ESG, data, and artificial intelligence?
- What is expected from the final project?
- How can I demonstrate the impact and return on investment of communication?
Application Conditions
You will also have the opportunity to learn more about the program’s application conditions, including the Early Bird period and the special conditions available to employees of Porto Business School partner companies and University of Porto Alumni.
We look forward to welcoming you.
The Zoom access link will be shared on the day of the event.