Tourism is entering a new stage of transformation. Changing traveller expectations, sustainability demands, digital acceleration, new technologies and increasingly complex tourism ecosystems are reshaping how businesses and destinations compete and create value. Leading in this context requires a broader strategic perspective, stronger management capabilities and the ability to turn data, innovation and market intelligence into better decisions.
The Advanced Program Tourism Management at Porto Business School was designed for professionals who want to strengthen their strategic perspective on the sector and lead tourism businesses, destinations and projects with greater clarity and impact. The program combines strategy and management fundamentals with sustainability, innovation, data, AI and destination intelligence, connecting business performance with the forces shaping the future of tourism.
Join us on September 8, 2026, at 17:00 (Lisbon time), for an Information Session dedicated to the Advanced Program Tourism Management. During this session, you will have the opportunity to explore the learning journey, understand how the program combines strategic management, applied tools and direct connection to a real tourism ecosystem, and ask your questions directly to Rita Marques and Natalia Bayona, Program Co-Directors.
During the session, we will address questions such as:
- Is this program aligned with my professional profile and experience?
- What are the main forces reshaping tourism businesses and destinations?
- How can strategy and management tools support better decisions in tourism?
- How can data, analytics and AI be used to improve business and destination performance?
- How does the program address sustainability, resilience and ESG in tourism?
- What management capabilities will be explored across areas such as finance, marketing, operations, service excellence and revenue management?
- How can emerging opportunities in experiential, wellness, cultural and creative tourism generate new sources of value?
- How does the connection to the Tourism Intelligence Centre – Porto & North contribute to the learning experience?
- How can the learning be translated into a practical transformation roadmap for an organization, destination, project or business challenge?
- What impact can this learning journey have on my career and organization?
Application conditions
You will also have the opportunity to learn more about the program’s application conditions, including the Early Bird period and special conditions available to employees of Porto Business School partner companies and University of Porto Alumni.
We look forward to welcoming you.
The Zoom access link will be shared on the day of the event.