Did you know that more than 75% of organizations consider marketing critical for growth (McKinsey), yet only 54% of decisions are influenced by analytics (Gartner)?
In a context of artificial intelligence, abundant data, and pressure for sustainable growth, the difference lies in the ability to make better, more impactful decisions. The Postgraduate Program in Marketing Management prepares you to lead in this environment, with a practical approach that connects strategy, technology, and execution.
On May 13, at 17:30 (WET), join our online Information Session and discover:
- how the program is structured
- the key skills you will develop
- how to accelerate your professional impact
The session will feature Carlos Brito and Catarina Roseira, Program Directors, as well as João Dionísio, Professor of Consumer Behavior, who will share his experience in turning insights into marketing decisions with real impact.
João Dionísio brings over 25 years of professional experience in qualitative market research, insight generation, and training. He has led national and international research projects across multiple areas of marketing and consumer behavior, working with organizations such as Auchan, DECO Proteste, Delta Cafés, EDP Comercial, Unilever, Sonae Distribuição, and NOS.
G
Hope you can join us!