On July 24th at 16:00, join us online for the Masterclass “Marketing Journey at PBS: From Insight to Impact” with Alia El Bana.
In this session, we’ll explore key reflections on marketing strategy, data-driven insights, and how to drive real impact in a fast-evolving business landscape.
Alia El Banna is a researcher, educator, and entrepreneur with a passion for translating complex ideas into compelling narratives. She has taught across Canada, the UK, and Spain, earning distinction as a Fellow of the UK Higher Education Academy.
Her expertise spans Marketing, International Business, and Consumer Behaviour, with award-winning research on place branding and narratives of identity and belonging. Alia is also a co-founder of an eco-friendly consumer brand and actively supports entrepreneurship through mentorship and teaching.
Don’t miss this opportunity to learn and be inspired.
Access the YouTube livestream here.
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