AI and Applied Analytics | Masterclass Online | August 28 | 4 PM
How can Artificial Intelligence and data analytics create real business value?
In this Masterclass, on August 28, Professor André Santana will explore how organizations can apply AI and analytics to real challenges — not just through technology, but by leveraging design thinking as the bridge between data, stakeholders, and innovation.
The session will:
- Clarify the practical differences between machine learning and generative AI, highlighting when each approach is most effective.
- Show how leaders can expand their decision-making capacity by interacting with AI as centaurs or cyborgs.
- Demonstrate, through a live AI agent in action, how data and technology integrate to generate real business impact.
This Masterclass is designed for business leaders, managers, and professionals who want to understand how to move from data to decision-making — and from technology to tangible value creation.