Official Launch of the NBS4KTT Project
The session “Nature-Based Solutions: Nature as a Business Strategy” will take place on January 16 at 10:30 a.m., at BIOPOLIS/CIBIO, University of Porto – Vairão Campus (Vila do Conde).
This event marks the official launch of NBS4KTT, a project funded by COMPETE 2030 and promoted by Porto Business School and the Estação Biológica de Mértola.
The project is focused on accelerating knowledge and technology transfer in nature-based solutions (NBS) for SMEs in the Northern and Alentejo regions.
Project Purpose
NBS4KTT aims to support SMEs in integrating nature-based solutions into their business models, helping them build sustainable competitive advantages while contributing to a more resilient, nature-positive economy.
Agenda
10:30 | Welcome remarks
Catarina Reis | Head of Funded Projects | Porto Business School
10:35 | Nature-based solutions as a business strategy
Rodrigo de Alvarenga | Entrepreneurship Center Director | Porto Business School (online)
10:50 | Nature-based solutions in urban planning and business applications
Paulo Farinha Marques | Full Professor of Landscape Architecture | Faculty of Sciences, University of Porto
11:35 | Business case: nature-based solutions in Viticulture | Herdade do Esporão – Quinta dos Murças – Quinta do Ameal
Mafalda Magalhães | Viticulture and Enology Manager at Quinta do Ameal and Quinta dos Murças
12:00 | The project: Nature-Based Solutions for Knowledge and Technology Transfer (NBS4KTT)
Catarina Reis | Head of Funded Projects | Porto Business School
Paulo Célio Alves | Full Professor | Faculty of Sciences, University of Porto & Director of the Estação Biológica de Mértola, BIOPOLIS
12:15 | SME feedback: key needs and challenges
Mónica Azevedo | Head of Science Unit | Inova+
12:25 | Closing remarks
Paulo Célio Alves | Full Professor | Faculty of Sciences, University of Porto & Director of the Estação Biológica de Mértola | BIOPOLIS
12:30 | Networking Lunch
Nature-based solutions are not just an environmental approach — they are a powerful strategy for innovation and business growth, with a direct impact on competitiveness, resilience, and regional development.
NBS4KTT will empower key stakeholders and accelerate the adoption of nature-based solutions across the Northern and Alentejo regions.
In-person event at BIOPOLIS/CIBIO, University of Porto – Vairão Campus, Vila do Conde.