Porto Business School will present the Tourism Intelligence Center (CIT) – Porto & North on May 27. The initiative strengthens data-driven tourism management in Porto and Northern Portugal.
The project brings together academia, tourism leaders, and technology partners. Moreover, it supports smarter and more sustainable destination strategies.
What Is the Tourism Intelligence Center?
The Tourism Intelligence Center transforms tourism data into strategic insights. The project combines analytics, predictive models, and digital tools.
Additionally, the initiative helps organizations improve decision-making across the tourism ecosystem. The center also supports regional competitiveness and innovation.
The project operates under the Mobilizing Agenda Accelerate and Transform Tourism initiative. Therefore, it aligns with Portugal’s digital and sustainability goals.
How the Tourism Intelligence Center Supports Smart Destinations
The Tourism Intelligence Center helps tourism stakeholders understand visitor behavior and market trends. It also supports more efficient destination management.
Moreover, the project promotes collaboration between tourism entities, technology partners, and academic institutions. This approach strengthens regional development and innovation.
The center will focus on Porto and Northern Portugal. However, its methodology may support broader tourism strategies in the future.
Porto Business School and Turismo Porto e Norte Strengthen Partnership
During the event, Porto Business School and Turismo do Porto e Norte de Portugal will sign a partnership agreement.
The collaboration reinforces the role of Turismo do Porto e Norte as a strategic partner of the project. Additionally, it strengthens the connection between the center and the regional tourism ecosystem.
The event will also encourage dialogue between tourism, technology, and knowledge institutions.
Event Agenda
Opening Session
4:00 PM | Welcome Remarks
José Esteves | Dean of Porto Business School
4:10 PM | The Role of the CIT in Regional Development, Smart Destination Management, and the Tourism Ecosystem of Porto and Northern Portugal
Luís Pedro Martins | President of Turismo do Porto e Norte de Portugal
Partnership and Project Presentation
4:25 PM | Signing Ceremony — Porto Business School & Turismo do Porto e Norte de Portugal Partnership Agreement
4:35 PM | Presentation of the Tourism Intelligence Center (CIT)
Rita Marques | Project Coordinator and Director of the Tourism Futures Center at Porto Business School
Panel Discussion and Closing
4:50 PM | Panel Discussion — “From Data to Decisions: Tourism Intelligence for Smarter Destinations”
Moderator: Rita Marques | Project Coordinator and Director of the Tourism Futures Center at Porto Business School
5:20 PM | Closing Remarks
5:30 PM | Networking Reception
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