Artificial intelligence is transforming how marketing is conceived, executed, and evaluated. For marketing professionals, this evolution raises new questions about skills, strategy, and the future of the profession.
In the webinar “AI in Marketing: Opportunities, Challenges, and the Future of the Profession,” organized within the Executive Master in Marketing Management, we will explore how artificial intelligence is reshaping marketing — from the use of data in decision-making to new ways of building relationships with consumers.
The session will feature Carlos Brito, director of the Executive Master, Mário Alcântara, faculty member and Digital Marketing Consultant, and Alberto Costa, CEO of Liderteam and alumnus of the program, who will share a practical perspective on how these changes are already impacting organizations.
This will also be an opportunity to reflect on the challenges and opportunities that AI brings to marketing professionals and to understand how the program prepares professionals to respond to these and other emerging market dynamics.
The session will be streamed live on the Porto Business School YouTube channel.
Session in Portuguese.