Is Artificial Intelligence replacing jobs or creating entirely new ways of doing business?
On May 8th, Porto Business School—through the Innovation X Hub and Entrepreneurship Center—hosts the webinar “AI: Job Killer or Business Innovator?”
We are entering the age of the 3A economy: Agents, Assistants, and Automation—a major shift redefining how value is created in the workplace. Today, an employee’s value is increasingly measured not by experience alone, but by how effectively they personalize and deploy AI tools in their daily work.
This session dives into real-world case studies of businesses that are:
– Cutting product development cycles from months to days
– Saving thousands in marketing and sales operations
– Embedding AI into core functions—from SEO to procurement
The result? Greater speed, smarter processes, and growth at scale.
Our guest speaker, Teet Torim: Entrepreneur, strategist, and founder of Boosting Loyalty and BPA. Teet helps businesses across Europe and Africa apply AI for real impact, focusing on smart systems and stronger customer relationships.
Online event, conducted in English.