Artificial Intelligence (AI) has significantly transformed marketing, offering a range of advantages and tools that allow companies to operate more efficiently and effectively.
As part of the Executive Master in Marketing Management, Porto Business School is hosting the webinar: “AI in Marketing Management – Tools, Practical Cases, and the Role of Strategic Knowledge.”
Mário Alcântara, faculty member at Porto Business School and Digital Marketing Consultant, will be the guest speaker for this session, where we’ll explore how AI is changing the way marketing is done — from tools that automate tasks to the generation of faster, more accurate insights. Through real-life cases and practical examples, we’ll demonstrate what’s already possible today and, most importantly, why mastering marketing strategy remains essential.
A session designed for professionals who want to use AI wisely — and understand how the right education can make all the difference.
Carlos Brito and Catarina Roseira, Directors of the Executive Master in Marketing Management, will moderate the discussion.
Join us on June 4, at 17:00 (WET), live on Porto Business School’s YouTube channel.
We look forward to seeing you there!
[Event in Portuguese]