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Tourism Futures Center

About the Center

Smart action is needed in several areas of tourism to better anticipate future shocks, stay ahead of the digital transition, support the move towards a low-carbon economy and promote the structural transformation needed to build a more sustainable economy.

Temas

  • Cultural Tourism
  • Heritage Tourism
  • Inclusive Tourism
  • Sustainability in the Tourism sector
  • Talent Management in Tourism

Tourism Observatory

Migratory dynamics in Portugal’s tourism sector reveal a significant increase in the resident foreign population, which plays a key role in the labor market.

This study analyzes the main challenges in attracting and retaining migrant talent, offering practical suggestions to promote more efficient integration in the sector.

Rita Marques

Director of the center

Secretary of State for Tourism from 2019 to 2022. CEO of Portugal Ventures (2018-2019) and Executive Director of the MBA and Postgraduate programs at Porto Business School (2016-2018). Business Consultant. International MBA and Master’s Degree in Telecommunications and Computer Engineering. Global Champions Award from the World Travel and Tourism Council.

Rita Marques

  • Vision

    Shaping a more resilient, sustainable and inclusive future for the tourism sector, in a coordinated and future-oriented approach with the global tourism ecosystem, being recognized as an intelligent platform that anticipates the challenges and opportunities that the future holds.

  • Mission

    Conduct research and data analysis, develop strategies and drive innovation in the tourism sector, establishing new agendas based on national and international partnerships, which will involve the public sector, industry and academia.

  • Scope

    Act through collaboration and partnerships with industry leaders, academics, policy makers and other stakeholders, providing thought leadership on emerging trends in the industry and providing training, consultancy and networking opportunities for tourism professionals.

Anticipate, Support, Transform

The center addresses the main challenges and opportunities in the tourism sector,
outlining a path towards a more resilient, digital, sustainable and inclusive future.

Contacts

For further information, please contact: