AI for Business
Unlocking Strategic Value
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Demystify AI. Lead with Impact.
Artificial Intelligence is now core to business performance. Executives can no longer afford to stay on the sidelines.
AI for Business is an advanced executive program designed for senior leaders who want to unlock strategic value, drive innovation, and lead responsible AI transformation — without a technical background.
Key Benefits
Strategic value. Practical impact. Future-ready leadership.
Understand AI through a business-first lens, with real use cases and tangible outcomes.
Identify where AI creates value across efficiency, customer experience, and growth.
Design and pitch an AI Opportunity Plan tailored to your organization.
Lead with confidence, addressing ethical, legal, and operational AI risks.
Bridge business and tech perspectives to align AI with strategic goals.
Strengthen your executive profile to lead data-driven transformation.
Gain resilience in digital environments, adapting with agility and foresight.
Learn from real-world success and failure, guided by experts and peers.
Who Should Join
No code required. Strategic mindset essential.
This program is for:
C-level executives, senior managers, and digital transformation leaders
Functional heads in marketing, operations, HR, legal, finance, healthcare, energy, telecom, and innovation
Professionals seeking to lead AI projects, foster responsible innovation, and drive strategic change
What Makes This Program Unique
Built for business leaders. Powered by AI expertise.
Program Structure
90 hours | Blended format | March 9, 2026
Module I. Understanding AI Foundations
30h In-personAI, ML, LLMs, Generative AI
Business impact and trends
Hands-on labs: AI tools and frameworks
Module II. Leading AI Transformation
30h OnlineAI in Marketing, Sales, and Operations
Responsible AI leadership and governance
Data-driven decision-making
Module III. Expanding with AI
30h In-personLeadership in AI-powered organizations
The future of work and human-centric AI
Ethical and legal readiness
Capstone Track
Apply your learning to a real-world challenge with expert mentoring and peer feedback. Final strategic pitch to AI and business leaders.
Guest Speakers
Global leaders shaping the future of AI
- Florian Caringi — Data & AI Platform Manager, Groupe BPCE
- Gerhard Neumann — Full Professor, KIT Germany & Reinforcement Learning expert
- Virginia Dignum — Professor and global leader in responsible AI policy
Academic Director
AI pioneer, Senior Member of IEEE, and Director at LIACC (University of Porto). Over 30 years of AI research and innovation across sectors, with 500+ publications and 25+ industry projects led.
Luís Paulo Reis
Faculty
A multidisciplinary team of AI, legal, and business transformation experts:
Applications
Spots are limited. We recommend applying early to guarantee your place and ensure full access to all program benefits.
Contacts
Still have questions?
