Start / Executive Master in Marketing Management
Executive Master
Communication, Marketing and Sales

Marketing Management

Marketing excellence to create value in the era of market globalisation and digital revolution.

Next Edition
19 of september, 2025
duration
1 year (60 ECTS)
language
Português
investment
7500€
Mode of study
On campus/Online
Contact us

Want to find out more?

In this program you will:

  • Develop an integrated view of Marketing based on state-of-the-art knowledge in its fundamental areas;
  • Acquire skills in analysis, decision-making, and implementation of marketing actions that ensure market success;
  • Develop essential soft skills for any marketer, particularly in communication, creativity, negotiation, teamwork, and leadership;
  • Learn to use the latest digital technologies in service of Marketing;
  • Acquire the know-how to develop a Marketing Capstone Project for a specific organization with the support of an expert tutor;
  • Option to participate in an International Week at a renowned business school.

Why this program?

  • In an increasingly competitive world, with consumers who are more informed and demanding, it is crucial to adopt Marketing strategies of excellence that generate value sustainably. Only then can success be achieved in an era where digital technology is ever more present in organizations, the economy, and society at large. To meet these challenges, it is essential for marketers to possess not only the most up-to-date Marketing knowledge but also the skills (the know-how) and mindset (the know-being) suitable for the world we live in. This is the mission of the Executive Master in Marketing Management.

Who is it for?

  • Develop an integrated view of Marketing based on state-of-the-art knowledge in its fundamental areas;
  • Acquire skills in analysis, decision-making, and implementation of marketing actions that ensure market success;
  • Develop essential soft skills for any marketer, particularly in communication, creativity, negotiation, teamwork, and leadership;
  • Learn to use the latest digital technologies in service of Marketing;
  • Acquire the know-how to develop a Marketing Capstone Project for a specific organization with the support of an expert tutor;
  • Option to participate in an International Week at a renowned business school.

Embark on this journey

Diploma

Students who pass all the subjects will be awarded a Executive Master in Marketing Management from the Porto Business School, U.Porto.

In accordance with the Regulations of the University of Porto, the Executive Master in Marketing Management gives those who complete it 60 ECTS* (European Credit Transfer System) credits in the area of Business Sciences.

This Executive Master is a specialization programme equivalent in terms of scientific rigor to the curricular component of a second cycle.

  • Process to change the number of credits compared to previous editions to be conducted with the Rectorate of U.Porto.

International experience

A leap into the future of global business!

Embark on an adventure that goes far beyond the classroom experience. By participating in the International Weeks at Porto Business School, you will have the opportunity to broaden your horizons and, at the same time, be at the epicenter of innovation and culture.

Be ambitious, be bold—the right path to becoming a true agent of change.
Please contact us for more information.

Success stories from our Alumni

Our Alumni share their journey to lasting impact, enhanced by the valuable knowledge and experience they gained through the program.

Application stages

Start your journey at the right time.

Applications

General information.

Rankings

39 th
FT European Business Schools
28 th
European Business School Ranking [Open]
33 th
European Business School Ranking [Custom]
56 th
European Business School Ranking [MBA]

Accreditations

With three international accreditations – AMBA (Association of MBAs), AACSB and EFMD – Porto Business School is among the best business schools in Europe. In 2023, the school renewed its AMBA accreditation for another five years and obtained BGA (Business Graduates Association) accreditation, becoming the first Portuguese business school to achieve this recognition.

Contacts

Still have questions? Our team is here to help