Marketing Management
Marketing excellence to create value in the era of market globalisation and digital revolution.
Want to find out more?
In this program you will:
- Develop an integrated view of Marketing based on state-of-the-art knowledge in its fundamental areas;
- Acquire skills in analysis, decision-making, and implementation of marketing actions that ensure market success;
- Develop essential soft skills for any marketer, particularly in communication, creativity, negotiation, teamwork, and leadership;
- Learn to use the latest digital technologies in service of Marketing;
- Acquire the know-how to develop a Marketing Capstone Project for a specific organization with the support of an expert tutor;
- Option to participate in an International Week at a renowned business school.
Why this program?
- In an increasingly competitive world, with consumers who are more informed and demanding, it is crucial to adopt Marketing strategies of excellence that generate value sustainably. Only then can success be achieved in an era where digital technology is ever more present in organizations, the economy, and society at large. To meet these challenges, it is essential for marketers to possess not only the most up-to-date Marketing knowledge but also the skills (the know-how) and mindset (the know-being) suitable for the world we live in. This is the mission of the Executive Master in Marketing Management.
Who is it for?
- Develop an integrated view of Marketing based on state-of-the-art knowledge in its fundamental areas;
- Acquire skills in analysis, decision-making, and implementation of marketing actions that ensure market success;
- Develop essential soft skills for any marketer, particularly in communication, creativity, negotiation, teamwork, and leadership;
- Learn to use the latest digital technologies in service of Marketing;
- Acquire the know-how to develop a Marketing Capstone Project for a specific organization with the support of an expert tutor;
- Option to participate in an International Week at a renowned business school.
Embark on this journey
Diploma
Students who pass all the subjects will be awarded a Executive Master in Marketing Management from the Porto Business School, U.Porto.
In accordance with the Regulations of the University of Porto, the Executive Master in Marketing Management gives those who complete it 60 ECTS* (European Credit Transfer System) credits in the area of Business Sciences.
This Executive Master is a specialization programme equivalent in terms of scientific rigor to the curricular component of a second cycle.
- Process to change the number of credits compared to previous editions to be conducted with the Rectorate of U.Porto.
Term 1
SEP-DEC’25
Term 2
JAN-MAR’26
Term 3
APR-JUN’26
2nd and 3rd Terms
CAPSTONE
International experience
Embark on an adventure that goes far beyond the classroom experience. By participating in the International Weeks at Porto Business School, you will have the opportunity to broaden your horizons and, at the same time, be at the epicenter of innovation and culture.
Be ambitious, be bold—the right path to becoming a true agent of change.
Please contact us for more information.
Program Directors
Success stories from our Alumni
Early Bird fee
until February 156750€6750€
2nd phase
until April 30th7125€7125€
Final stage
until September 5th7500€7500€
Commercial discounts
Benefit from a 2% discount on the full cash payment of the program.Porto Business School member companies and their employees, Porto Business School Alumni members and Universi…Porto Business School member companies and their employees, Porto Business School Alumni members and University of Porto alumni benefit from special conditions. Contact us for more information.
Porto Business School also has agreements with various financial institutions to obtain financing for the programs it offers. Please contact us for more information.
Requirements
To take part in this process, you must have a bachelor’s degree or higher.
In exceptional cases, …To take part in this process, you must have a bachelor’s degree or higher.
In exceptional cases, and subject to an assessment of the academic curriculum and professional experience, candidates without a degree may be admitted.The selection of candidates is the sole responsibility of the Program Director.
Application process
The application process for postgraduate courses is carried out online. The application process costs …The application process for postgraduate courses is carried out online.
The application process costs 25 euros (non-refundable).
Application preparation
DocumentationCurriculum Vitae Photograph Graduation certificate Motivation letter (what are your moti…Curriculum Vitae
Photograph
Graduation certificate
Motivation letter (what are your motivations for attending the program and what goals do you want to achieve).
Accreditations
With three international accreditations – AMBA (Association of MBAs), AACSB and EFMD – Porto Business School is among the best business schools in Europe. In 2023, the school renewed its AMBA accreditation for another five years and obtained BGA (Business Graduates Association) accreditation, becoming the first Portuguese business school to achieve this recognition.
Contacts
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