Marketing Management
Marketing excellence to create value in the era of market globalisation and digital revolution.
Why this program?
- Build a strategic and up-to-date view of marketing: Master key areas from consumer behavior to digital, with a focus on creating lasting value;
- Gain practical skills to drive real impact: Learn to analyze, decide, and implement marketing plans in competitive environments;
- Stay ahead with emerging trends: Explore AI, Marketing Analytics, sustainability, and digital disruption;
- Strengthen essential soft skills: Develop communication, creativity, negotiation, and leadership abilities;
- Apply knowledge in real projects: Work on a marketing project for a real organization, guided by an expert tutor.
Who is it for?
- Marketing and communication professionals looking to update and strengthen their skills;
- Managers and professionals in sales or customer service roles;
- Business development and product management professionals who need to design competitive offerings, develop go-to-market strategies, and reach new segments;
- Entrepreneurs, startup founders, and SME managers;
- Professionals from the third sector or mission-driven organizations aiming to apply marketing principles to their cause and drive sustainable impact;
- Career changers exploring marketing as a new professional path;
- Recent graduates with the ambition to start a career in marketing.
Ready to gain a competitive edge with a cutting-edge, strategic marketing education?
Certificate
The GenAI & Responsible AI will equip PBS students with a strong foundation in AI, practical tools, and a clear understanding of how AI is reshaping business, while also addressing the ethical, economic, legal, and societal challenges it brings.
What you will achieve
- Apply AI to real business scenarios;
- Gain hands-on experience with AI tools and prompt engineering;
- Navigate ethics, bias, and emerging technologies;
- Personalize your path with cross-program electives.
Lead the Change
Diploma
Students who pass all the subjects will be awarded a Executive Master in Marketing Management from the Porto Business School, U.Porto.
In accordance with the Regulations of the University of Porto, the Executive Master in Marketing Management gives those who complete it 60 ECTS (European Credit Transfer System) credits in the area of Business Sciences.
This Executive Master is a specialization programme equivalent in terms of scientific rigor to the curricular component of a second cycle.
The Learning Journey
The Executive Master in Marketing Management is a global, strategic program for professionals ready to lead across international markets. With a multidisciplinary and hands-on approach, it develops the skills to navigate global dynamics, manage cross-border operations, and design culturally aware strategies. The journey unfolds in three phases — Explore & Frame, Build & Strengthen, and Specialize & Expand — guiding participants from strategic insight to execution and specialization
Partnerships and collaboration with companies:
Our Learning Approach
In a rapidly changing and complex world, our Dynamic Learning model moves beyond traditional education by focusing on adaptability, creativity, and real-world application.
This approach sees leaders as explorers, encouraging them to embrace uncertainty and challenge conventional thinking.
Career Pathways
For those who wish to become:
Marketing Manager / Product Manager / Brand Manager / Communication and Content Manager / Digital Marketing or Performance Specialist / Customer Experience Manager / Business Developer / Marketing or Strategic Communication Consultant / Third-sector professionals in communication, fundraising, or stakeholder engagement / Entrepreneurs and founders.
International experience
Embark on an adventure that goes far beyond the classroom experience. By participating in the International Weeks at Porto Business School, you will have the opportunity to broaden your horizons and, at the same time, be at the epicenter of innovation and culture.
Be ambitious, be bold—the right path to becoming a true agent of change.
Please contact us for more information.
Program Directors
Our Faculty
Meet the faculty of Porto Business School — a team of outstanding academics and leading professionals who combine theoretical knowledge with practical experience to turn learning into tangible results.
Success stories from our Alumni
Datas de Candidatura
Applications Deadlines
To take part in this process, you must have a bachelor’s degree or higher.
In exceptional cases, …To take part in this process, you must have a bachelor’s degree or higher.
In exceptional cases, and subject to an assessment of the academic curriculum and professional experience, candidates without a degree may be admitted.The selection of candidates is the sole responsibility of the Program Director.
Application Phases
Fee: 1st Phase of Applications | until January 31st, 2026:
Super Early …Fee:
1st Phase of Applications | until January 31st, 2026:
Super Early Bird Fee: 6 750€2nd Phase of Applications | from February 30th until April 31st, 2026:
Early Bird Fee: 7 125€3rd Phase of Applications | from May 1st until September 15th, 2026:
Investment: 7 500€Application process
The application process for Postgraduate courses or Executive Masters is carried out online. The appli…The application process for Postgraduate courses or Executive Masters is carried out online.
The application process costs 25 euros (non-refundable).
Application preparation
Curriculum Vitae Photograph Graduation certificate Motivation letter (what are your moti…Curriculum Vitae
Photograph
Graduation certificate
Motivation letter (what are your motivations for attending the program and what goals do you want to achieve).
Contacts
Still have questions? Our team is here to help.
+351 936 469 946