Value learning that blends analytical rigor, technology, and real-world practice?
Business Analytics and AI
Choose your path: Advanced Business Analytics or Business Intelligence.
Next Edition
20 of january, 2027duration
1 year (60 ECTS)language
Englishinvestment
7885€Mode of study
On campus/OnlineWhy this Executive Master?
- Master advanced analytics: Build expertise in machine learning, predictive modeling, data engineering, BI, and data visualization;
- Turn data into strategy: Extract insights, anticipate trends, and drive evidence-based decisions;
- Apply knowledge in practice: Develop projects solving real organizational challenges;
- Lead with data: Strengthen leadership and communication to turn analysis into action;
- Act ethically and responsibly: Understand governance, transparency, and AI regulation;
- Shape your path: Choose between Advanced Business Analytics or Business Intelligence to match your goals
To whom?
- Executives and managers: Lead digital transformation with data-driven decisions powered by analytics and AI;
- Data and BI professionals: Move into management with skills in strategy, storytelling, and leadership;
- Consultants and strategists: Turn complex data into insights and competitive advantage;
- Entrepreneurs and startup leaders: Build scalable, AI-driven business models;
- Non-technical professionals: Use analytics to boost strategic impact and career growth;
- Quantitative and technical profiles: Build a solid path into Business Analytics and AI for management.
Transforming data expertise into business impact.
Certificate
GenAI & Responsible AI
The GenAI & Responsible AI will equip PBS students with a strong foundation in AI, practical tools, and a clear understanding of how AI is reshaping business, while also addressing the ethical, economic, legal, and societal challenges it brings.
What you will achieve
- Apply AI to real business scenarios;
- Gain hands-on experience with AI tools and prompt engineering;
- Navigate ethics, bias, and emerging technologies;
- Personalize your path with cross-program electives.
Lead the Change
Diploma
Students who pass all the subjects will be awarded a Master Diploma in Business Analytics and AI from Porto Business School, University of Porto.
This program is accredited by the University of Porto and delivered by Porto Business School (PBS). The University of Porto is one of Portugal’s leading institutions in higher education and research and one of Europe’s leading universities. PBS, the University of Porto’s business school, holds international accreditations (AMBA and AACSB), has EFMD program accreditation, and is regularly featured in the Financial Times rankings – reinforcing its position among Europe’s leading business schools.
The program awards a diploma (non-degree) and follows second-cycle (Master’s level) standards within the Bologna/EHEA framework.
The Learning Journey
The Master in Business Analytics and AI is a strategic and hands-on learning journey that prepares professionals to lead data-driven transformation. The program builds a robust foundation in business analytics, artificial intelligence, and data platforms, empowering participants to translate data into insight, and insight into impact. Participants follow a progressive structure across four phases — Explore & Frame, Develop & Consolidate, Specialize & Expand, and Apply & Deliver.
After mastering the core, participants may customize their path by choosing electives or following one of two concentration tracks: Advanced Business Analytics or Business Intelligence.
Double Degrees
Two Diplomas, One Smart Move
Maximize your productivity by managing your time efficiently and earning both a Postgraduate Program or Specialized Master and an MBA. These Double Degrees offer the possibility of graduating with two diplomas from Porto Business School, by completing one additional year of academic training. They are an excellent option for students who wish to focus their careers on two distinct, yet interconnected, fields of study.
Partnerships and collaboration with companies:
Our Learning Approach
In a rapidly changing and complex world, our Dynamic Learning model moves beyond traditional education by focusing on adaptability, creativity, and real-world application.
This approach sees leaders as explorers, encouraging them to embrace uncertainty and challenge conventional thinking.
International experience
A leap into the future of global business!
Embark on an adventure that goes far beyond the classroom experience. By participating in the International Weeks at Porto Business School, you will have the opportunity to broaden your horizons and, at the same time, be at the epicenter of innovation and culture.
Be ambitious, be bold—the right path to becoming a true agent of change.
Please contact us for more information.
Career opportunities
For those who wish to become:
Chief Data Officer / Head of Business Analytics / Lead Data Scientist / Business Intelligence Manager / Data Engineer / Analytics Engineer / AI Product Manager / Analytics & AI Consultant / Innovation & Digital Transformation Leader
Program Directors
Early Bird fee
until June 156885€6885€
2nd phase
until September 307267€7267€
Final stage
until January 15th7650€7650€
Commercial discounts
Benefit from a 2% discount on the full cash payment of the program.Porto Business School member companies and their employees, Porto Business School Alumni members and Universi…Porto Business School member companies and their employees, Porto Business School Alumni members and University of Porto alumni benefit from special conditions. Contact us for more information.
Porto Business School also has agreements with various financial institutions to obtain financing for the programs it offers. Please contact us for more information.
Through our partnership with Lendwise, a specialist loan provider based in London and regulated by the UK Financial Conduct Authority (FCA), PBS students can access tailored financing solutions to support their education. Apply here.
Requirements
To take part in this process, you must have a bachelor’s degree or higher.
In exceptional cases, …To take part in this process, you must have a bachelor’s degree or higher.
In exceptional cases, and subject to an assessment of the academic curriculum and professional experience, candidates without a degree may be admitted.
English Proficiency: C1 LevelThe selection of candidates is the sole responsibility of the Program Directors.
Application process
The application process for executive Masters is carried out online. The application process costs 25 …The application process for executive Masters is carried out online.
The application process costs 25 euros (non-refundable).
Application preparation
DocumentationCurriculum Vitae Photograph Graduation certificate Motivation letter (what are your moti…Curriculum Vitae
Photograph
Graduation certificate
Motivation letter (what are your motivations for attending the program and what goals do you want to achieve).
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