- Digital Leadership and Strategic Vision:Learn how to drive strategic change by aligning culture, governance and organizational design with evolving digital forces.
- Strategic, Managerial and Transformation-Focused Curriculum: Integrate digital strategy, govern transformation and assess technologies at executive and board level;
- Technologies, Frameworks and Tools for Transformation: Understand, govern and leverage key digital technologies in alignment with strategy and business outcomes;
- Regulation, Compliance and Responsible Innovation: Address governance, regulation and ethical risk, turning compliance into trust and competitive advantage;
- Applied Learning with Global Frameworks and Cases: Learning is grounded in real decision contexts. Participants apply digital strategy frameworks to define priorities, governance and transformation roadmaps.
Digital
Transformation
Empower yourself with in-demand skills and disruptive innovation strategies.
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Next Edition
28 of september, 2026duration
1 year (60 ECTS)language
Englishinvestment
7500€Mode of study
On campus/OnlineWhy this program?
To whom?
- Entrepreneurs driving digital innovation and scalability;
- IT professionals expanding into strategic roles;
- Consultants deepening skills in digital strategy and transformation;
- Public and non-profit leaders modernizing through digital innovation;
- Academics and researchers studying digital transformation;
- Career changers transitioning into the digital space;
- Recent graduates starting careers in tech with hands-on learning.
Begin your journey of exploration with the Master in Digital Transformation.
Certificate
GenAI & Responsible AI
The GenAI & Responsible AI will equip PBS students with a strong foundation in AI, practical tools, and a clear understanding of how AI is reshaping business, while also addressing the ethical, economic, legal, and societal challenges it brings.
What you will achieve
- Apply AI to real business scenarios;
- Gain hands-on experience with AI tools and prompt engineering;
- Navigate ethics, bias, and emerging technologies;
- Personalize your path with cross-program electives.
Lead the Change
Students who pass all the subjects will be awarded a Master Diploma in Digital Transformation from Porto Business School, University of Porto.
This program is accredited by the University of Porto and delivered by Porto Business School (PBS). The University of Porto is one of Portugal’s leading institutions in higher education and research and one of Europe’s leading universities. PBS, the University of Porto’s business school, holds international accreditations (AMBA and AACSB), has EFMD program accreditation, and is regularly featured in the Financial Times rankings – reinforcing its position among Europe’s leading business schools.
The program awards a diploma (non-degree) and follows second-cycle (Master’s level) standards within the Bologna/EHEA framework.
The Learning Journey
The Master in Digital Transformation has been designed as an integrated, future-focused and professionally oriented learning journey.
Combining strategic vision, data-driven thinking and technological fluency, it enables professionals to lead innovation with impact. The program unfolds across three distinct phases – Explore & Frame, Build & Strengthen and Specialize & Expand- guiding each participant through a coherent evolution: from strategic understanding to applied execution and specialization.
Double Degrees
Two Diplomas, One Smart Move
Maximize your productivity by managing your time efficiently and earning both a Postgraduate Program or Specialized Master and an MBA. These Double Degrees offer the possibility of graduating with two diplomas from Porto Business School, by completing one additional year of academic training. They are an excellent option for students who wish to focus their careers on two distinct, yet interconnected, fields of study.
Our Learning Approach
In a rapidly changing and complex world, our Dynamic Learning model moves beyond traditional education by focusing on adaptability, creativity, and real-world application.
This approach sees leaders as explorers, encouraging them to embrace uncertainty and challenge conventional thinking.
Career Pathways
For those who wish to become:
Chief Digital Transformation Officer/ Digital Strategy Consultant /Innovation Manager / Data-Driven Business Analyst / Digital Product Manager
International experience
A leap into the future of global business!
Embark on an adventure that goes far beyond the classroom experience. By participating in the International Weeks at Porto Business School, you will have the opportunity to broaden your horizons and, at the same time, be at the epicenter of innovation and culture.
Be ambitious, be bold—the right path to becoming a true agent of change.
Please contact us for more information.
Success Stories from Our Alumni
Our Alumni share their journey toward creating a lasting impact, empowered by the invaluable knowledge and experiences gained through the program.
The digital world evolves at an incredible pace!
Tiago Soeiro, from our Master in Digital Transformation, is leveraging new tools that add value to his career every day. Explore how the program meets market demands on our website.
Program Directors
Faculty
Application deadlines
Applications Deadlines
To take part in this process, you must have a bachelor’s degree or higher.
In exceptional cases, …To take part in this process, you must have a bachelor’s degree or higher.
In exceptional cases, and subject to an assessment of the academic curriculum and professional experience, candidates without a degree may be admitted.The selection of candidates is the sole responsibility of the Program Director.
Application Phases
Fee: 1st Phase of Applications | until January 31st, 2026:
Super Early …Fee:
1st Phase of Applications | until January 31st, 2026:
Super Early Bird Fee: 6 750€2nd Phase of Applications | from February 30th until April 31st, 2026:
Early Bird Fee: 7 125€3rd Phase of Applications | from May 1st until September 15th, 2026:
Investment: 7 500€Through our partnership with Lendwise, a specialist loan provider based in London and regulated by the UK Financial Conduct Authority (FCA), PBS students can access tailored financing solutions to support their education. Apply here.
Application process
The application process for Postgraduate courses or Executive Masters is carried out online. The appli…The application process for Postgraduate courses or Executive Masters is carried out online.
The application process costs 25 euros (non-refundable).
Application preparation
Curriculum Vitae Photograph Graduation certificate Motivation letter (what are your moti…Curriculum Vitae
Photograph
Graduation certificate
Motivation letter (what are your motivations for attending the program and what goals do you want to achieve).
Accreditations
With three international accreditations – AMBA (Association of MBAs), AACSB, and EFMD – Porto Business School is among the top business schools in Europe. In 2023, the school renewed its AMBA accreditation for another five years and obtained accreditation from the BGA (Business Graduates Association), becoming the first Portuguese business school to achieve this recognition.
Contacts
Still have questions? Our team is here to help.
Admissions Advisor
Marta Sousa
+351 936 469 946