Innovation Strategy and Entrepreneurship
It is time for real business innovation practices to drive the transformation of companies.
Why this program?
- Learn to identify innovation opportunities, design customer-centered business models, and implement strategies that drive organizational impact;
- Master methodologies such as Design Thinking, Lean Exploration, and the Agile Mindset to structure and manage innovation processes effectively;
- Benefit from the expertise of faculty and professionals who combine cutting-edge academic research with hands-on experience in companies, startups, and innovation ecosystems;
- Through applied projects, simulations, and the Capstone Innovation Project, turn concepts into concrete, tested, and market-validated solutions;
- Join a community of executives, entrepreneurs, and managers from diverse sectors, expanding your connections and enabling future collaborations.
For whom?
- Executives & innovation leaders driving transformation in companies or public institutions;
- Managers in business, marketing, operations, or tech integrating innovation to create value;
- Entrepreneurs & startup founders structuring and scaling ventures with proven methods;
- Consultants & strategists supporting innovative solutions in complex contexts;
- Career changers & aspiring leaders seeking a broad view of innovation to become change agents.
Ready to turn innovation into real impact?
Why choose this program?
Certificate
The GenAI & Responsible AI will equip PBS students with a strong foundation in AI, practical tools, and a clear understanding of how AI is reshaping business, while also addressing the ethical, economic, legal, and societal challenges it brings.
What you will achieve
- Apply AI to real business scenarios;
- Gain hands-on experience with AI tools and prompt engineering;
- Navigate ethics, bias, and emerging technologies;
- Personalize your path with cross-program electives.
Embark on this journey
Executive Master Diploma
Students who pass all the subjects will be awarded a Master Diploma in Innovation Strategy and Entrepreneurship from Porto Business School, University of Porto.
This program is accredited by the University of Porto and delivered by Porto Business School (PBS).
The University of Porto is one of Portugal’s leading institutions in higher education and research and one of Europe’s leading universities. PBS, the University of Porto’s business school, holds international accreditations (AMBA and AACSB), has EFMD program accreditation, and is regularly featured in the Financial Times rankings – reinforcing its position among Europe’s leading business schools.
The program awards a diploma (non-degree) and follows second-cycle (Master’s level) standards within the Bologna/EHEA framework.
The Learning Journey
The Master in Innovation Strategy and Entrepreneurship has been designed as an integrated, future-focused and professionally oriented learning journey. Combining entrepreneurial thinking, customer-centric innovation and strategic foresight, it empowers professionals to lead business innovation with impact. The program unfolds across four distinct phases — Explore & Frame, Build & Strengthen, Specialise and Expand, and Apply & Deliver — guiding each participant through a coherent evolution: from ideation and opportunity framing to implementation and innovation leadership.
Double Degrees
Maximize your productivity by managing your time efficiently and earning both a Postgraduate Program or Specialized Master and an MBA. These Double Degrees offer the possibility of graduating with two diplomas from Porto Business School, by completing one additional year of academic training. They are an excellent option for students who wish to focus their careers on two distinct, yet interconnected, fields of study.
Our Learning Approach
In a rapidly changing and complex world, our Dynamic Learning model moves beyond traditional education by focusing on adaptability, creativity, and real-world application.
This approach sees leaders as explorers, encouraging them to embrace uncertainty and challenge conventional thinking.
Career Opportunities
Chief Innovation Officer / Innovation & Transformation Manager / Innovation Project Manager / Strategy & Innovation Consultant / Marketing or Product Manager / Entrepreneur in innovative businesses
International experience
Embark on an adventure that goes far beyond the classroom experience. By participating in the International Weeks at Porto Business School, you will have the opportunity to broaden your horizons and, at the same time, be at the epicenter of innovation and culture.
Be ambitious, be bold—the right path to becoming a true agent of change.
Please contact us for more information.
Program Directors
Faculty
Meet the Porto Business School faculty, a team of outstanding academics and leading professionals who combine theoretical knowledge with practical experience to turn learning into real results.
Early Bird fee
until June 156750€6750€
2nd phase
until September 307125€7125€
Final stage
until January 15th7500€7500€
Commercial discounts
Benefit from a 2% discount on the full cash payment of the program.Porto Business School member companies and their employees, Porto Business School Alumni members and Universi…Porto Business School member companies and their employees, Porto Business School Alumni members and University of Porto alumni benefit from special conditions. Contact us for more information.
Porto Business School also has agreements with various financial institutions to obtain financing for the programs it offers. Please contact us for more information.
Through our partnership with Lendwise, a specialist loan provider based in London and regulated by the UK Financial Conduct Authority (FCA), PBS students can access tailored financing solutions to support their education. Apply here.
Requirements
To take part in this process, you must have a bachelor’s degree or higher.
In exceptional cases, …To take part in this process, you must have a bachelor’s degree or higher.
In exceptional cases, and subject to an assessment of the academic curriculum and professional experience, candidates without a degree may be admitted.English Proficiency: C1 Level
The selection of candidates is the sole responsibility of the Program Director.
Application process
The application process for Postgraduate Programs/Specialized is carried out online. The application …The application process for Postgraduate Programs/Specialized is carried out online.
The application process costs 25 euros (non-refundable).
Application preparation
DocumentationCurriculum Vitae Photograph Graduation certificate Motivation letter (what are your moti…Curriculum Vitae
Photograph
Graduation certificate
Motivation letter (what are your motivations for attending the program and what goals do you want to achieve).
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