AI Strategy for Executives
Explore the transformative power of AI for effective leadership in smart, data-driven businesses.
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The program will enable you to:
- Understand the authentic potential of artificial intelligence for business, distinguishing between exaggerations and reality;
- Acquire fundamental knowledge of the applications of artificial intelligence and the associated terminology;
- Learn the necessary elements for an AI business strategy, emphasizing the interconnection between data, technology and people for a successful strategy;
- Identify the main obstacles organizations face in becoming data-driven and AI-centric, and the strategies to overcome these challenges;
- Understand the ethical, moral and legal challenges posed by the use of data, algorithms and AI;
- Recognize the strategic value of AI applications in various sectors of activity.
Organizations will:
- Optimize AI as a competitive advantage and differentiation.
- Integrating AI, from automation to improving the customer experience, unlocks benefits across departments and sectors and is essential for thriving in today’s landscape.
Why this program?
- Designed to equip executives with the essential knowledge and strategic skills to harness the power of AI, this program is relevant to all operational domains and sectors.
- It addresses the main applications of AI and the strategic steps for an AI business strategy.
- Dynamic application, through case studies, peer activities, debates and discussions, promotes critical thinking.
To whom
- Company executives, management teams, business leaders, entrepreneurs and professionals interested in understanding the transformative potential of AI and harnessing it strategically.
- Designed for CEOs, CIOs, CTOs, CMOs, COOs, Founders, Department Directors and specialists in Marketing, Operations and Business Strategy.
Program director
Certificate of excellence
The AI Strategy for Executives program is eligible for the Certificate of Excellence in Innovation, Digital and Technology and the Certificate of Excellence in General Management and Strategy.
To embark on this journey, you will need to complete a minimum of 90 hours (over 24 months) between the programs that make up the Certificate you wish to obtain.
Are you ready to go exploring with us?
Applications
1700€ Early Bird Fee for applications submitted up to 1 month before the start of the…1700€
Early Bird Fee for applications submitted up to 1 month before the start of the program.
The program takes place in person, with the possibility of synchronous distance learning.This fee includes class materials, lunches on all training days, coffee breaks and parking.
Paper Free School
In line with Porto Business School’s sustainability plan, case studies and other support materials will always be made available in digital format.To start this journey, sign up on the online application platform.
Commercial discounts
Porto Business School member companies and their employees, Porto Business School Alumni members and Universi…Porto Business School member companies and their employees, Porto Business School Alumni members and University of Porto alumni benefit from special conditions. Contact us for more information.
Accreditations
With three international accreditations – AMBA (Association of MBAs), AACSB and EFMD – Porto Business School is among the best business schools in Europe. In 2023, the school renewed its AMBA accreditation for another five years and obtained BGA (Business Graduates Association) accreditation, becoming the first Portuguese business school to achieve this recognition.
Contacts
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