Customer Experience Design
Creating unique customer experiences in an increasingly complex and digital world
Eager to learn more?
Benefits for the participant:
- Understand emerging trends and their influence on consumer behavior.
- Align marketing strategies with customer segmentation and persona development.
- Design and optimize multichannel customer journeys.
- Leverage the “Voice of the Customer” to enhance products and services.
- Address barriers to a customer-centric culture.
For the organisation:
- Anticipate customer expectations shaped by new trends.
- Identify and resolve gaps in customer journeys.
- Create innovative digital-first experiences.
- Develop actionable roadmaps for customer-centric transformation.
Why this program?
In today’s constantly evolving landscape—shaped by new technologies, channels, and consumer behaviors—organizations have an unparalleled opportunity to redefine customer experiences. Yet, many struggle to fully leverage these advancements, often resulting in outcomes that fall short of customer expectations.
For whom?
This program is designed for professionals from diverse fields and industries who aim to advance customer experience strategies. Ideal participants include marketers, specialists leading customer experience initiatives, innovators, entrepreneurs, and professionals whose work intersects with marketing and customer engagement.
Program Director
Certificate of excellence
The Customer Experience Design program is eligible for the Certificate of Excellence in Marketing.
To embark on this journey, you will need to complete a minimum of 90 hours (in 24 months) between the programs that make up the Certificate you wish to obtain.
Ready to explore with us?
Applications
900€
Early bird fee for applications submitted…Commercial Discounts
Companies partnering with the Porto Business School and their staff, members of Porto Business School Alumni …Companies partnering with the Porto Business School and their staff, members of Porto Business School Alumni and former students of U. Porto are eligible for special offers. Please contact us for more information.
Contacts
Still have questions? Our team is here to help.
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