General Management & Strategy

General Management Program

Develop critical management capabilities aligned with today’s business challenges.

next edition Oct 12, 2026
duration 1 week per month over 5 months
study mode In-person
language Portuguese
investment €7,250
why this program?

The quality of management is a structural weakness of the Portuguese economy

46.º

Portugal’s ranking in business management practices.

IMD/PBS, 2025

61.º

ranking in employee training within companies.

IMD/PBS, 2025

39%

of core skills are expected to change by 2030.

WEF, 2025

59%

of the workforce will require training by 2030.

WEF, 2025

82%

of those who take on management roles have had no formal training in management or leadership.

CMI/YouGov, 2023

63%

of employers identify skills gaps as the main barrier to transformation.

WEF, 2025

what you will develop

Knowledge that translates into practice

Strategic Thinking

 

Make strategic choices, set direction, and align the organization around clear objectives.

Team Leadership

 

Mobilize people, communicate with impact, and influence stakeholders in times of change.

Market Analysis

 

Understand competitive dynamics and identify opportunities for growth and value creation.

Strategic Execution

 

Connect strategy, operations, projects, and performance management to turn decisions into results.

Digital & AI Literacy

 

Integrate technology and artificial intelligence into decision-making and business evolution.

Integrated Management Perspective

 

Connect different dimensions of management through a shared approach to decision-making, value creation, and impact.

why pbs?

6 reasons to choose this program

Comprehensive management perspective

 

The different areas of management are explored in an integrated way, making it possible to understand how decisions in each area influence one another.

Direct exposure to real business contexts

 

Company visits and an applied project that runs throughout the program connect the content to real management challenges.

International weeks

 

Opportunity to attend international weeks at business schools from Europe to Asia, gaining exposure to different business environments.

Learn with peers and build a lifelong network

 

Participants from different functions and industries, plus integration into the Porto Business School Alumni community of more than 32,000 members.

Accredited Postgraduate Diploma

 

Opportunity to earn a Postgraduate Diploma in General Management for participants with a university degree.

Faculty with academic and executive experience

 

Faculty who combine research with hands-on business management experience, in a highly participative classroom environment built around discussion.

expected impact

Outcomes that translate into value

For you

 

A comprehensive view of the organization that goes beyond your original technical or functional area and connects the different areas of management.

 

Greater command of critical management capabilities, such as financial analysis, investment appraisal, and operations management.

 

More informed and confident decision-making in complex and uncertain contexts, with a greater ability to weigh alternatives and anticipate risks.

 

Greater confidence in leading teams and influencing stakeholders in times of change.

For your organization

 

Employees with a cross-functional management perspective, able to contribute beyond their original area and connect their work with other functions.

 

Technical professionals better prepared to take on management responsibilities and cross-functional leadership roles in the short or medium term.

 

Greater capacity to develop talent internally for roles with greater responsibility, reducing reliance on external recruitment.

 

Higher employee retention and commitment, driven by recognition of the investment made in their development.

Customize this program for your team

Contact our Corporate Solutions team

international recognition

Rankings that reinforce our results.

#35
Financial Times

Executive Education 2026 Worldwide

learning journey

General Management Program Journey

Throughout the program, the five blocks are developed in an interconnected, cross-cutting way as an integrated ecosystem of strategic, operational, and leadership capabilities, consolidated through practical application, strategic reflection, and exposure to real business contexts, with a focus on decision-making, value creation, and sustainable impact.

– Direction and Purpose

Set direction, make strategic choices, and align the organization around clear, sustainable objectives.

Subjects

  • Strategic Planning (12h)
  • Sustainability, Ethics & Governance (9h)
  • Economics for Managers (4.5h)
  • Investment Analysis and Decisions (9h)
  • Company Visit (4.5h)
  • Business Plan (9h)

Impact

  • Frame strategic decisions in complex contexts
  • Integrate sustainability and governance into value creation
  • Assess long-term opportunities and risks
– People, Influence and Leadership

Mobilize people, communicate with impact, and influence decisions in complex and changing contexts.

Subjects

  • Leadership and People Management (12h)
  • Strategic Communication (9h)
  • Negotiation and Influence (9h)
  • Sustainability, Ethics & Governance (9h)
  • Company Visit (4.5h)

Impact

  • Lead teams and navigate diverse contexts
  • Communicate with and influence stakeholders
  • Make responsible and ethical decisions
– Market, Customer and Growth

Understand the customer, compete intelligently, and identify opportunities for growth and differentiation.

Subjects

  • Marketing (12h)
  • Consumer Behavior (9h)
  • Competitiveness and Innovation (9h)
  • Global Context and Trends (4.5h)
  • Business Plan (9h)

Impact

  • Identify market opportunities
  • Develop differentiated value propositions
  • Anticipate trends and competitive dynamics
– Execution and Performance

Turn strategy into results through efficient operations, well-executed projects, and performance management.

Subjects

  • Supply Chain Management (9h)
  • Operational Excellence (9h)
  • Project Management (9h)
  • Management Control and Performance Evaluation (6h)
  • Financial Management (9h)
  • Investment Analysis and Decisions (9h)
  • Contracts and Labor Relations (4.5h)
  • Company Visit (4.5h)

Impact

  • Improve efficiency and organizational performance
  • Execute projects with tangible impact
  • Monitor results and performance
– Future, Impact and Transformation

Anticipate the future, integrate technology and sustainability, and lead transformation in an ever-changing global context.

Subjects

  • Digital Business Transformation (6h)
  • Artificial Intelligence Applied to Management (6h)
  • Sustainability, Ethics & Governance (9h)
  • Global Context and Trends (4.5h)
  • Competitiveness and Innovation (9h)
  • Economics for Managers (4.5h)
  • Company Visit (4.5h)
  • Business Plan (9h)

Impact

  • Integrate technology and AI into management
  • Lead transformation processes
  • Make decisions with economic, social, and environmental impact
DYNAMIC LEARNING MODEL

Discover our Learning Approach

At Porto Business School, learning goes far beyond traditional teaching.
Our model combines critical thinking, practical application, and hands-on experience with real management challenges.

international experience

Immersion in Shanghai

Participants in the General Management Program may have the opportunity to take part in an international week in Shanghai, gaining exposure to one of the world’s most dynamic business and innovation ecosystems.

Participation is subject to specific conditions, availability, and separate registration. For more information, contact us.

testimonials

Success stories from our Alumni

With more than 80 editions, the General Management Program brings together an Alumni community that continues to make an impact far beyond the classroom.

 

Hear from those who have already taken part

 

For Inês Gomes Vasco, Quality Director at Yazaki Portugal, the General Management Program made it possible to analyze “people management situations in a much more pragmatic and analytical way” and gain “(…) a completely different perspective on what it means to manage, rather than simply work in operations.”

Faculty

  • Alcibiades Guedes

    Alcibiades Guedes

    Alcibíades Guedes is Associate Professor of Operations, Logistics and Supply Chain Management at the FEUP and Executive President of INEGI. His expertise spans operations strategy, supply chain management, logistics, industrial competitiveness, and technology-driven innovation, with a particular focus on translating research and technological capabilities into business and industrial impact. Alongside his academic career, he has […]

    LinkedIn — Alcibiades Guedes
  • Isabel Borgas

    Isabel Borgas

    With career experience spanning more than 30 years, she has worked on a regular basis with the PBS (Porto Business School) since 2009. Masters in Image Management from the Lisbon Universidade Nova and the Madrid Universidade Complutense. She is currently People & Organization Director at NOS SPGS Group. Previously she was Diretor of Corporate Communications […]

  • João Dionisio

    João Dionisio

    Degree in Social Psychology from the University of Lisbon. He was Partner and Director of Projects in multivariate Qualitative – Market Studies. Currently Chief Operating Officer in Agency START – Integrated Communications. Lecturer in Marketing Master of Managements of Development Systems and TeamViewer. Collaboration in the School of Psychology, University of Lisbon (Consumer Psychology) and […]

  • Luiz Rielli

    Luiz Rielli

    Luiz Rielli is a sustainable development expert, researcher, and consultant with 20 years of professional experience across Latin America, Europe, and Africa. He began his career in the private sector, working in infrastructure, industry, and energy, integrating sustainability and innovation practices. He has held executive and board-level roles with strong institutional, organizational, and community impact. […]

  • Carlos Brito

    Carlos Brito

    Associate Professor at the Faculty of Economics of Porto and at Porto Business School, where he lectures and he is programme director of several postgraduate and open executive programmes. He was the Pro-Rector for Entrepreneurship and director of UPTEC, the Science and Technology Park of the University of Porto. Currently, he is vice-president of Associação […]

  • Fernando Santos

    Fernando Santos

    Retired Professor at Faculdade de Economia da Universidade do Porto, where he did his undergraduate studies in Economics, in 1973. He began teaching at this university the same year. Fernando Teixeira dos Santos has a PhD in Economics from the University of South Carolina (USA). He was State Secretary of Treasury and Finance (1995-1999), President […]

  • Fernando Almeida

    Fernando Almeida

    Degree in Economy by the University of Porto Economics Faculty. Organizational Development and Management Planning and Control Director at CORTICEIRA AMORIM SGPS. Administrator for CORTICEIRA AMORIM SPGS, responsible for the Management Planning and Control areas, as well as Information Systems. Related Programms 08 of october, 2026 Open Executive Program Martech & Data Enabled Business Communication, […]

  • Renata Blanc

    Renata Blanc

    Lecturer at FEP and Porto Business School in the areas of Problem Solving and Decision Making, Financial Accounting, Management Planning and Control and Entrepreneurship. Director of the International MBA Porto Business School (since 2017). Degree in Economics from the Faculty of Economics of Porto (FEP, 1999). Master’s in Business Management from EGP (2008). MBA in […]

  • Francisco Mendes

    Francisco Mendes

    Law degree from the Faculty of Law, Portuguese Catholic University, Post graduate in Labour Law and Labour Process from the same university and a specialization in European International Law from the Université Catholique de Louvain-la-Neuve, Belgium. Membership of the Company Lawyers TELLES DE ABREU AND ASSOCIATES-ATTORNEYS AT LAW, RL,” where he works as a lawyer […]

  • José Luís Alvim

    José Luís Alvim

    Since 2005, he has taught Business Strategy and Finance at Porto Business School, where he serves as Coordinator and Faculty Member of the General Management Program. At Porto Business School, he is also a Professor and Coordinator of several Executive Education Programs, Postgraduate Programs, and Advanced Management Programs designed for companies and business groups. He […]

    LinkedIn — José Luís Alvim
  • José Magano

    José Magano

    José Magano, PhD, MSc, MBA, taught Project Management for nearly 30 years at the University of Aveiro and the Catholic University of Porto, as well as in executive education and in-company training, while also working as a consultant. From 2000 to 2013, he collaborated with INESC TEC, developing new business ventures and converting research and […]

    LinkedIn — José Magano
  • Luís Cardía

    Luís Cardía

    Luís holds a degree in Dental Medicine from the Faculty of Dental Medicine of the University of Porto (1992), an MBA from the Instituto Superior de Estudos Empresariais da Universidade do Porto – ISEEUP (1995), and a Master’s degree in Business Management from Escola de Gestão do Porto – EGP (2010). He is currently a […]

    LinkedIn — Luís Cardía
  • Miguel Henriques

    Miguel Henriques

    He has a degree in Economics from FEP, an MBA from Lancaster University and a Master’s degree in Economic Sciences. He has taught various undergraduate and postgraduate courses, mainly in the areas of Industrial Marketing, Strategy and Entrepreneurship. He has been teaching at the University of Porto since 1986. His research interests cover entrepreneurship and […]

  • Miguel Torres

    Miguel Torres

    Graduated in Law from the Faculty of Law of the Catholic University of Porto. Post-graduate in European Studies from the Faculty of Law of the University of Coimbra and Post-graduate in Management and Taxation from the Institute of Higher Financial and Tax Studies. Between 1989 and 1991 he practiced law with Dr. Luís Telles de […]

  • Luís Rocha

    Luís Rocha

    Degree in Management (1994) from the Faculty of Economics of University of Porto (FEP). MSc in Management (specialization in Finance) from FEP. Lecturer at FEP (since 1997) and at Porto Business School (since 2002). President of the Supervisory Board at “jp.group” (since 2012). Member of the Supervisory Board at “Bial – Portela & Ca., S.A.” […]

  • Margarida Pedro

    Margarida Pedro

    Margarida Pedro is an advisor and strategic consultant who helps companies bridge the gap between their vision, their organizational model and their deliverables. She has extensive experience in project management at national and international level. With a focus on designing and implementing change processes, Margarida helps companies align and leverage agility in their culture, structure, […]

  • Mariana Costa

    Mariana Costa

    Associate Professor at the Faculty of Law of the University of Porto and a guest lecturer at Porto Business School, where she teaches on executive and postgraduate programmes. Her specialisation lies in Commercial Law, with a particular focus on corporate governance and commercial distribution. She is the Executive Director of the Executive Monitoring Committee of […]

  • Vanessa Loureiro

    Vanessa Loureiro

    Vanessa Loureiro is Vice President at Capgemini and a global executive with extensive international experience in business and digital transformation, operations, and strategic workforce management. Her areas of expertise include organizational transformation, operating model design, global operations, strategic workforce planning, digital transformation, and business strategy. Throughout her career, she has led large-scale transformation initiatives, designed […]

    LinkedIn — Vanessa Loureiro
  • Américo Azevedo

    Américo Azevedo

    Américo Azevedo – [PhD], is head of CESE Centre for Enterprise Systems Engineering (INESC TEC) and Cientific Director of FABTEC Laboratory of Processes and Technologies for Production Advanced Systems. Responsible for leading more than 45 company based national and international R&D and consulting projects in the domain of enterprise networks and industrial and operations management. […]

    LinkedIn — Américo Azevedo
  • Maria Isabel Coelho

    Maria Isabel Coelho

    With more than 20 years’ experience in Private Equity (PE), she has led several investment projects, focusing on buy-and-build processes, and has taken on management roles in companies from different sectors, especially food & beverage, health and industry.She was a partner and executive director of a PE firm for 13 years, where she gained experience […]

    LinkedIn — Maria Isabel Coelho
  • Isabel Paiva de Sousa

    Isabel Paiva de Sousa

    Isabel Paiva de Sousa is a People Management Consultant with more than 30 years of corporate experience leading and negotiating across consulting, industry, and retail environments. She specializes in culture, values, and leadership. She is also a mentor, speaker, and researcher in Positive Psychology and Corporate Well-Being. She is Program Director and faculty member at […]

    LinkedIn — Isabel Paiva de Sousa
INVESTMENT & TERMS

Prepare your application

Admission is subject to seat availability, so we recommend completing your application as early as possible.

  • early bird 5% discount
    Up to 1 month before the program starts
    €6,887.50 Save €362.50
  • last call Base price
    Up to 1 week before the program starts
    €7,250 Subject to availability
  1. Included in the program fee

     

    Session materials

    Lunches and coffee breaks on training days

    Covered parking

    Certificate of Completion

  2. Special conditions

     

    Porto Business School Alumni, University of Porto Alumni, and partner companies benefit from special conditions.

     

    Contact the Admissions team for more information.

  3. Requirements

     

    Bachelor’s degree or higher.

     

    In exceptional cases, applicants who do not meet this requirement may be considered, subject to assessment by the Admissions team.

    Contact Admissions
Admissions Team

Meet our Admissions team

Get answers to your questions, assess how the program fits your professional journey, and learn about the application process, schedule, investment, and next steps.

General Management Program

The next edition starts on October 12. Your decision starts now.

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