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Start / Real Estate Strategy
Open Executive Program Gestão e Estratégia

Real Estate Strategy

Investment, strategy and value creation in real estate.

Download Brochure

about the course alumni teachers program scholarships applications contacts
Apply
Next Edition
29 of september, 2027
duration
60 horas
language
Portuguese
investment
2700€
Mode of study
On campus/Online
Download Brochure

Creating value in real estate today requires an integrated perspective, analytical rigour and strategic execution.

The sector is undergoing a period of transformation shaped by new macroeconomic conditions, regulatory developments and higher investor expectations. Asset value now depends on a more rigorous understanding of the economic, urban and financial dynamics that influence the market.

In Portugal, commercial real estate investment flows have remained above €2.5 billion in recent years, in a context of yield compression, still-elevated cost of capital and demand redirected toward segments such as living, logistics and alternative assets.

In this context, professionals involved in investment, development and asset management need an integrated perspective that combines strategy, finance, regulation, data and artificial intelligence, capabilities that are rarely brought together in a single learning experience.

€2.5B+

in commercial real estate investment in Portugal in recent years

Source: CBRE and Cushman & Wakefield

ESG & AI

are gaining relevance in asset valuation, financing and monitoring

CSRD and EU Taxonomy

What Is This Program About?

  • Analyze real estate markets

    Understand economic and urban megatrends, as well as demand dynamics that influence asset classes and valuation.

  • Structure investment decisions

    Apply risk-return, financing and value creation frameworks to real estate transactions.

  • Integrate strategy and execution

    Translate strategic positioning into robust and defensible implementation plans.

  • Master financial and legal frameworks

    Understand taxation, project finance, contracting and regulatory risk mitigation.

  • Apply data and AI

    Use analytics and artificial intelligence in asset valuation and performance monitoring.

  • Manage portfolios strategically

    Define metrics, priorities and value creation levers at both asset and portfolio level.

Skills to Develop

Strategic Market Analysis Risk and Return Assessment Financial and Tax Structuring Real Estate Legal Frameworks Data and AI Literacy Real Estate Portfolio Management

Expected Outcomes

  • For the participant

    Stronger strategic analysis of real estate markets, with an integrated reading of economic and urban megatrends, as well as asset valuation dynamics.

    More robust investment decisions, supported by risk-return frameworks, financial analysis and market fundamentals.

    A more structured understanding of taxation, financing and legal frameworks, with lower exposure to regulatory and operational risk.

    Greater ability to apply data and artificial intelligence to asset valuation, market analysis and performance monitoring.

    An integrated view of strategy and execution, with the ability to translate real estate decisions into defensible implementation plans focused on value creation.

  • For the organization

    Greater quality and consistency in investment and asset management decisions, with teams better prepared to analyze risk, return and value creation.

    Mitigation of financial, tax and regulatory risk, through more robust decisions in structuring, compliance and contracting.

    Improved capacity to create value at asset and portfolio level, with strategic priorities, performance metrics and an integrated view of execution.

    Higher analytical productivity, through the use of data and artificial intelligence in reporting and decision support.

    Teams better prepared for complex and multidisciplinary contexts, with the ability to connect strategy, finance, operations and real estate development.

Who Is This Program For?

Professionals involved in real estate investment, development, financing and asset management who seek to strengthen their strategic capabilities and rigor in decision-making.

Asset and portfolio managers

Professionals responsible for performance, value enhancement and strategic management of real estate assets.

Real estate developers and investors

Leaders and decision-makers involved in development, acquisition and structuring of real estate transactions.

Consultants and analysts

Professionals in investment, valuation, advisory and banking with exposure to the real estate sector.

Engineers and architects

Professionals involved in real estate projects who want to strengthen their financial and strategic perspective.

Corporate real estate professionals

Professionals from companies with relevant real estate portfolios in retail, hospitality, industry or healthcare.

5 Reasons to Choose This Program

  • An integrated view of the sector

    Coverage of the full real estate value chain, from economic and urban megatrends to financing, taxation and legal frameworks.

  • Data and AI applied to decision-making

    A dedicated module on the use of artificial intelligence and analytics in market analysis and asset valuation.

  • Applied project with final presentation

    Development of a real estate transaction translated into an execution plan and presented to an industry panel.

  • Pathway to the Executive Master

    Participants who complete the program may benefit from equivalency to four courses in the Executive Master in Real Estate Management and a 20% tuition discount when enrolling within the next two editions.

  • Faculty closely connected to the market

    Faculty that combines leading academics from FEP-UP, University of Coimbra and IE University with active C-level executives and managing directors from organizations such as Savills, MOME, +urbano, Modelical, Confidencial Imobiliário and LTPlabs.

Apply now

Program Structure

An applied learning journey combining strategy, sustainability, financing, data, artificial intelligence and an applied project in real estate management.

12 hours
Francisco Rocha Antunes, Roberto Molinos and Luís Carvalho

Sustainability in Business Strategy
Economic and urban megatrends and their impact on different asset classes; innovation, construction industrialization and new real estate development models; urban dynamics, real estate demand and asset value drivers.

8 hours
Bento Aires and Gustavo Mendes

Strategy and Value Creation in Real Estate Management
Asset and portfolio strategy: positioning and differentiation; value creation levers in real estate assets; performance metrics and strategic portfolio management.

18 hours
Ana Paula Serra, Ricardo Valente and Fernanda Paula Oliveira

Financing and Structuring of Real Estate Operations
Project finance applied to real estate development; taxation and financing structures in real estate operations; legal and contractual framework in project structuring.

10 hours
Daniel Pereira and Ricardo Guimarães

AI and Data in Real Estate Management
Artificial intelligence applications in the real estate sector; use of data in market analysis and decision-making; analytical models for asset valuation and monitoring.

12 hours
Bento Aires and TBD

Applied Project in Real Estate Management
Structuring and planning of real estate projects; integration of strategic, financial and operational dimensions; development of an applied project based on the program content.

How Will You Learn?

Learning applied to the real estate sector, with cases, projects, market data and discussion among industry professionals.

  • Active Learning

    Progressive development of an applied project, with contributions from the different program modules.

  • Case-Based Learning

    Analysis of real investment, development and asset management transactions in Portugal and the Iberian Peninsula.

  • Discussion-Based Learning

    Structured discussion of investment and development challenges, with different perspectives from across the sector.

  • Experiential Learning

    Practical sessions with real data and market panels with industry specialists.

  • Peer Learning & Feedback

    Peer review sessions between asset managers, developers, consultants and banking professionals.

  • Project-Based Learning

    Final integrative project that translates real estate strategy into a structured execution plan.

Program Director

LinkedIn profile

Civil Engineer and President of the Portuguese Order of Engineers, Northern Region (OERN). He is an invited faculty member at Porto Business School, where he coordinates executive programs in real estate management.

Throughout his career, he has held project management roles in engineering and consulting companies and operations management roles in a real estate fund and investment management company.

Bento Aires

Program Director
LinkedIn profile

Faculty

Ana Paula Serra

Bento Aires

Francisco Antunes

Roberto Molinos Esparza

Ricardo Valente

Daniel Pereira
Gustavo Mendes

Gustavo Mendes

Ricardo Guimarães

Fernanda Oliveira

Isabel Mota Campos

Customize this program for your team

Get in touch with our Corporate Solutions team

Learn more

Applications

Admission is subject to seat availability, so we recommend that you submit your application as soon as possible.

  • Application stages

    Early Bird | Up to 1 month before the program starts
    €2,565

    Application deadline | Up to 1 week before the program starts
    €2,700

  • Included in the fee

    • Class support materials
    • Lunches and coffee breaks on training days
    • Covered parking
    • Certificate of completion

  • Special conditions

    Porto Business School Alumni, University of Porto Alumni and member companies benefit from special conditions.

    Contact the Admissions team for more information.

Apply now

Contacts

Still have questions? Our team is here to help.

Rankings

38 th
FT European Business Schools
28 th
European Business School Ranking [Open]
33 th
European Business School Ranking [Custom]
56 th
European Business School Ranking [MBA]

Accreditations

With three international accreditations, AMBA (Association of MBAs), AACSB and EFMD, Porto Business School is among the leading business schools in Europe. In 2023, the school renewed its AMBA accreditation for another five years and obtained BGA (Business Graduates Association) accreditation, becoming the first Portuguese business school to achieve this recognition.

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