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Start / Strategic Planning
Open Executive Program Gestão e Estratégia

Strategic Planning

Build lasting competitive advantage for sustainable growth.

Download Brochure

about the course alumni teachers program scholarships applications contacts
Apply
Next Edition
09 of march, 2027
duration
24 hours
language
Portuguese
investment
1500€
Mode of study
On campus
Download Brochure

Strategy Only Creates Value When It Becomes Execution.

The intensity and speed of change in competitive environments have redefined what it means to build strategy. Long-cycle planning models have given way to more iterative approaches, with more frequent strategic review and greater emphasis on execution over the plan itself.

In this context, the challenge is no longer just to formulate a strategy. It is to ensure coherence between corporate, business, and operational levels, allocate resources with sound judgment, monitor indicators, and adjust the trajectory without losing focus on sustained value creation.

In Portugal, this need becomes even more relevant in the context of PRR and Portugal 2030 funding, where the quality of the strategic process is directly linked to investment absorption and sustained value creation.

63%

of projected financial value is delivered, on average, by companies

Source: Bain & Company

60% to 70%

of strategies fail due to execution issues

Source: HBR

Strategic Execution

among the three main CEO priorities for the coming years

Source: McKinsey, 2024

What Is This Program About?

  • Strategic Thinking

    Master classic and contemporary strategic analysis models, applied to the organization’s decision-making context.

  • Strategic Cycle Management

    Work on diagnosis, formulation, implementation, and monitoring as an iterative and adaptable process.

  • The Three Levels of Strategy

    Distinguish and align strategic decisions at corporate, business, and operational levels.

  • Strategy into Execution

    Work on organizational alignment, resource allocation, implementation pace, and change management.

  • Review and Adjust the Trajectory

    Create a strategic management agenda with indicators, review cycles, and response to contextual signals.

Skills Developed

Strategic Thinking Competitive Analysis Strategy Formulation Strategic Execution Indicator-Based Management Iterative Strategic Review

Expected Outcomes

  • For the Participant

    Sharper judgment in strategic decisions, with command of the three levels of strategic management and the analysis models most used in executive contexts.

    A more structured reading of the competitive environment, reducing dependence on improvised or purely intuitive analysis.

    Greater ability to turn plans into action, through resource allocation, organizational alignment, and implementation pace.

    Greater discipline in strategic review, integrating market feedback without losing coherence with the defined trajectory.

  • For the Organization

    Greater coherence between strategic decisions made at corporate, business, and operational levels.

    Better quality of strategic execution, with managers prepared to translate plans into action and sustain review cycles.

    A more professionalized strategic process, especially in scaling SMEs and companies transitioning to structured management.

    A talent pipeline with a strategic profile, prepared for planning, control, strategy, and business unit leadership roles.

Who Is This Program For?

Professionals involved in strategic decisions who need to turn analysis, planning, and execution into sustained value creation.

Executives and Directors

Professionals in general management, business units, strategy, planning, management control, or business development.

CEOs, Board Members, and SME Leaders

Leaders of SMEs and family businesses undergoing professionalization, succession, or sustained growth.

Middle Managers in Transition

Professionals in high-potential programs or preparing to take on broader strategic responsibilities.

Entrepreneurs and Founders

Leaders of scaling companies who need to move from tactical execution to structured strategic planning.

Nonprofit and Third-Sector Leaders

Executive directors seeking to maximize impact through the introduction of formal strategic discipline.

Three Reasons to Choose This Program

  • Strategy Across Three Levels

    Integrates corporate, business, and operational strategy into a single curricular arc, connecting top-level decision-making with operational translation.

  • Focus on Execution

    Includes specific blocks on strategic execution and the review cycle, recognizing that strategy creates value through implementation.

  • Applied Corporate Experience

    Program Direction with more than 18 years of strategic experience in marketing, branding, and customer management in B2B and B2C markets.

Apply Now

Program Structure

A 24-hour journey that follows the strategic cycle: thinking, process, decision levels, execution, and continuous review.

  • Introduction to Strategy

    Definition, importance, and evolution of strategic thinking in today’s competitive context.

  • Strategic Management Process

    Planning, implementation, and monitoring of strategic decisions in a changing environment.

  • Three Levels of Strategic Management

    Corporate, business, and operational decisions, from global vision to practical implementation.

  • Strategic Execution

    Converting planning into action, because strategy only has value when implementation does too.

  • Management Agenda and Strategic Review

    Management agenda, indicators, review cycles, and response to sudden or gradual contextual changes.

How Will You Learn?

Applied learning connected to participants’ professional contexts, with cases, peer discussion, strategic analysis, and the construction of review agendas.

  • Active Learning

    Applied exercises, strategic analysis of each participant’s professional context, and group work across the 24 hours.

  • Case-Based Learning

    Analysis of cases that connect corporate, business, and operational decisions, with discussion of trade-offs.

  • Discussion-Based Learning

    Structured discussion among participants from different sectors and roles, mediated by the Program Direction.

  • Lecture-Based Learning

    Structured inputs on classic and contemporary strategic thinking models, as a basis for applied work.

  • Peer Learning & Feedback

    Structured peer feedback, especially in exercises applied to participants’ professional contexts.

  • Systems Thinking Approach

    Connection between strategic levels and the interrelations between formulation, execution, and review.

Program Direction

LinkedIn Profile

PhD in Psychology from the University of Porto and MBA from Porto Business School. He has more than 18 years of strategic experience in marketing, branding, and customer management in B2C and B2B markets.

He is an Invited Professor and Program Director at Porto Business School, and founder and Strategic Planning Director at Ichika Brand Consulting.

Gustavo Mendes

Program Director
LinkedIn Profile

Customize This Program for Your Team

Contact our Corporate Solutions team

Learn More

Applications

Admission is subject to seat availability, so we recommend that you submit your application as soon as possible.

  • Application Phases

    Early Bird | Up to 1 month before the program starts
    €1,425

    Application deadline | Up to 1 week before the program starts
    €1,500

  • Included in the Fee

    • Class support materials
    • Lunches and coffee breaks on training days
    • Covered parking
    • Certificate of completion

  • Special Conditions

    Porto Business School Alumni, University of Porto Alumni, and partner companies benefit from special conditions.

    Contact the Admissions team for more information.

Certificate of Excellence

Become a Reference in the Field

Proof of excellence in Management and Strategy upon completing 90 hours of training in this area.

  • More grounded decisions, with an integrated view of the function
  • A distinctive profile for leadership and transformation roles
  • Credibility with teams, suppliers, and partners

Benefit from up to 25% discount on the total amount.

Learn More

Contacts

Still have questions? Our team is here to help.

Rankings

38 th
FT European Business Schools
28 th
European Business School Ranking [Open]
33 th
European Business School Ranking [Custom]
56 th
European Business School Ranking [MBA]

Accreditations

With three international accreditations – AMBA (Association of MBAs), AACSB, and EFMD –, Porto Business School is among the best business schools in Europe. In 2023, the school renewed its AMBA accreditation for another five years and obtained BGA (Business Graduates Association) accreditation, becoming the first Portuguese business school to achieve this recognition.

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