Are you looking to structure more efficient, results-driven sales processes?
Sales Management
Implementing an efficient commercial management.
Next Edition
20 of january, 2027duration
1 year (60 ECTS)language
Portugueseinvestment
7500€Mode of study
On campus/OnlineWhy this program?
- Comprehensive sales vision: Develop skills that connect information, finance, marketing, and consumer behavior;
- Strategic sales management: Master tools to build efficient, results-driven sales processes;
- Responding to industry challenges: Attract clients, build long-lasting relationships, and differentiate your organization;
- Practical application: Develop a real project with immediate impact on your organization;
- Learning from experts: Benefit from the experience of faculty with both academic and business backgrounds.
Who is it for?
- Sales managers and directors who want to enhance their planning, execution, and sales monitoring methodologies;
- Marketing and business development professionals seeking to integrate the commercial dimension into their growth strategies;
- Entrepreneurs and business owners looking to build solid sales processes to support business expansion;
- Mid-level professionals preparing for leadership and commercial team management roles;
- Professionals in career transition who aim to specialize in sales management and apply these skills across different sectors.
Are you ready to lead sales teams and drive results in an ever-changing market?
Certificate
GenAI & Responsible AI
The GenAI & Responsible AI will equip PBS students with a strong foundation in AI, practical tools, and a clear understanding of how AI is reshaping business, while also addressing the ethical, economic, legal, and societal challenges it brings.
What you will achieve
- Apply AI to real business scenarios;
- Gain hands-on experience with AI tools and prompt engineering;
- Navigate ethics, bias, and emerging technologies;
- Personalize your path with cross-program electives.
Embark on this journey
Diploma
Students who successfully complete all courses will be awarded a diploma of Pós-Graduação em Sales Management from Porto Business School, University of Porto.
This program is accredited by the University of Porto and delivered by Porto Business School (PBS). The University of Porto is one of Portugal’s leading institutions in higher education and research and one of Europe’s leading universities.
PBS, the University of Porto’s business school, holds international accreditations (AMBA and AACSB), has EFMD program accreditation, and is regularly featured in the Financial Times rankings – reinforcing its position among Europe’s leading business schools. The program awards a diploma (non-degree) and follows second-cycle (Master’s level) standards within the Bologna/EHEA framework.
The Learning Journey
The program combines technical, behavioral, and analytical skills with an up-to-date market perspective, empowering participants to drive results and lead effectively in highly competitive environments.
The journey unfolds across four phases — Explore & Frame, Develop & Consolidate, Specialize & Expand, Apply & Deliver — reflecting the progression from strategic knowledge to practical execution with a direct impact on teams and commercial performance.
Double Degrees
Two Diplomas, One Smart Move
Maximize your productivity by managing your time efficiently and earning both a Postgraduate Program or Specialized Master and an MBA. These Double Degrees offer the possibility of graduating with two diplomas from Porto Business School, by completing one additional year of academic training. They are an excellent option for students who wish to focus their careers on two distinct, yet interconnected, fields of study.
Our Learning Approach
In a rapidly changing and complex world, our Dynamic Learning model moves beyond traditional education by focusing on adaptability, creativity, and real-world application.
This approach sees leaders as explorers, encouraging them to embrace uncertainty and challenge conventional thinking.
Career opportunities
For those aspiring to be:
Sales Director / Sales Manager / Key Account Manager / Business Development Manager / Sales Consultant / Entrepreneur
International experience
A leap into the future of global business!
Embark on an adventure that goes far beyond the classroom experience. By participating in the International Weeks at Porto Business School, you will have the opportunity to broaden your horizons and, at the same time, be at the epicenter of innovation and culture.
Be ambitious, be bold—the right path to becoming a true agent of change.
Please contact us for more information.
Success stories from our Alumni
Our Alumni share their journey to lasting impact, enhanced by the valuable knowledge and experience they gained through the program.
In Sales Management, learning goes beyond technical tools. Interpersonal skills and the ability to communicate effectively with teams and clients transform results and relationships. The diversity of profiles and perspectives that Nuno Moura encountered profoundly changed the way he worked. Transform your methodologies too with the Postgraduate Diploma in Sales Management:
Program Directors
Faculty
Meet the Porto Business School faculty, a team of outstanding academics and leading professionals who combine theoretical knowledge with practical experience to turn learning into real results.
Early Bird fee
until June 156750€6750€
2nd phase
until September 307125€7125€
Final stage
until January 15th7500€7500€
Commercial discounts
Benefit from a 2% discount on the full cash payment of the program.Porto Business School member companies and their employees, Porto Business School Alumni members and Universi…Porto Business School member companies and their employees, Porto Business School Alumni members and University of Porto alumni benefit from special conditions. Contact us for more information.
Porto Business School also has agreements with various financial institutions to obtain financing for the programs it offers. Please contact us for more information.
Requirements
To embark on this programme, you must hold a bachelor’s degree or higher. In exceptiona…To embark on this programme, you must hold a bachelor’s degree or higher. In exceptional cases, and subject to the evaluation of academic background and professional experience, candidates without a bachelor’s degree may be admitted. Professional experience is an admission requirement.This programme is designed for candidates at all stages of their careers.Recommended minimum: 3 years of relevant professional experience in the field.Candidates with less professional experience are also encouraged to apply and each application will be individually assessed and may include an interview.Application process
The application process for the Postgraduate Programs and Specialized Masters is carried out online. T…The application process for the Postgraduate Programs and Specialized Masters is carried out online.
The application process costs 25 euros (non-refundable).
Application preparation
DocumentationCurriculum Vitae Photograph Graduation certificate Motivation letter (what are your moti…Curriculum Vitae
Photograph
Graduation certificate
Motivation letter (what are your motivations for attending the program and what goals do you want to achieve).
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