Self-Paced Learning Innovation, Digital and Technology

Fundamentals of AI for Business

Understanding AI’s impact on business and how to apply it to create organizational value.

About the Program Faculty Why this program? Application Contacts

Excellence in Education at Your Pace

Master AI for business through foundational methodologies and strategic planning in a fully asynchronous course that allows you to learn flexibly and turn ideas into success.

duration

15 hours

language

Portuguese

investment

450€

Mode of study

Online

In this program, I will learn how to:

Identify different data analytics methods and their practical applications.
Recognize opportunities to leverage AI to create value across various business areas.
Apply analytical concepts to support strategic decision-making.
Gain detailed knowledge of the types of analytics and their most relevant use cases.
Access practical tools for incorporating AI into business initiatives.

What the Company Gains from This Program:

Employees better prepared to lead AI initiatives.
Strategies aligned with best practices in innovation and advanced analytics.

Who is it for?

This program is tailored for managers, team leaders, and professionals interested in understanding how AI and advanced data analytics can transform their business—from optimizing processes to enhancing overall business strategy.

What’s Included

The program is delivered in video format (100% asynchronous), complemented by practical exercises, enabling you to apply what you’ve learned to your specific context and maximize the benefits of the lessons.

Video Lessons
Short, easily digestible videos recorded at Porto Business School, designed for convenient viewing.
Practical Exercise
Small, actionable tasks to reinforce learning and tailor it to your professional reality.
Bibliography
Each topic is enriched with carefully curated readings selected by our faculty. Explore practical examples and deepen your understanding of the subject matter.
Certification
Upon successfully completing the practical exercises, Porto Business School will issue a certificate recognizing your achievement.
Always Available
Enjoy automatic enrollment and immediate access to the program—24 hours a day, 7 days a week, 365 days a year.
16-Week Access
With an extended course license, you can fully manage your time and learn at your own pace, ensuring maximum flexibility.

Daniel Pereira

Program director

AI isn’t just a technological tool; it’s an opportunity to redefine how organizations create value.

Why choose this program?

This program demonstrates how AI and Advanced Analytics unlock value across business functions, transforming data into actionable strategic insights.

With a practical, hands-on approach, participants will learn to demystify AI concepts, analyze real-world applications, manage AI projects, and foster an organizational culture focused on analytics. Designed for those eager to lead transformation within their contexts or equip teams with practical knowledge, the program emphasizes process optimization, trend forecasting, and strategic decision-making—ultimately delivering sustainable value.

This course is divided into four key modules:

Demystifying Advanced Analytics, AI, and Machine Learning:
An introduction to the fundamental concepts of AI, covering Advanced Analytics, Machine Learning, and the principles behind these technologies.
Applying AI and Advanced Analytics in a Business Context:
A deep dive into the various types of AI and Advanced Analytics—descriptive, diagnostic, predictive, prescriptive, and transformational. Explore real-world cases and practical applications to understand how AI can enhance business operations and decision-making.
Identifying, Designing, and Managing AI and Advanced Analytics Projects:
A focus on spotting opportunities, designing initiatives, and managing AI-driven projects that deliver strategic and operational value to the organization.
Fostering an AI-Driven Culture to Unlock Business Value:
A discussion on promoting an organizational culture centered on AI to maximize business benefits and ensure the successful adoption of analytical solutions.

Ready to Begin Your Journey?

Here’s how to access the course on our application portal:

1.
Log in or create your account.
2.
Select “Apply to a Program” and choose the “Self-Paced” option.
3.
Select Fundamentals of AI for Business from our self-paced offerings.
4.
Fill in the details to include on your certificate.
5.
Complete your payment.
6.
You will receive an email with all the information needed to start your classes.