Self-Paced Learning Management and Strategy

Fundamentals of Internationalization

Enhancing the chances of success in approaching international markets

About the Program Faculty Program Themes Application Contacts

Excellence in Education at Your Pace

Master internationalization through core methodologies and strategic planning in a fully asynchronous course that lets you learn flexibly and turn ideas into success.

duration

15 hours

language

Portuguese

investment

450€

Mode of study

Online

As an individual, this program will enable me to:

Understand the key aspects of starting an internationalization process.
Assess my organization’s current readiness for internationalization.
Make informed decisions on how to approach new markets.
Plan the market entry process using specific tools and frameworks.
Gain a more global perspective on business.
Reap the benefits of internationalization.
Equip my teams with the knowledge and skills needed to succeed.
Implement best practices for internationalization.
Adapt our international strategy to reflect emerging global trends.

Who is it for?

Companies and organizations taking their first steps toward international expansion.
Start-ups seeking a global perspective or accelerated growth through internationalization.
Management professionals and employees already working in an international context.
Graduates from diverse fields aiming to build an international career or focus on corporate internationalization.
Entrepreneurs with global business ideas.

What’s Included

The program is delivered in video format (100% asynchronous), complemented by practical exercises, enabling you to apply what you’ve learned to your specific context and maximize the benefits of the lessons.

Video Lessons
Short, easily digestible videos recorded at Porto Business School, designed for convenient viewing.
Practical Exercises
Small, actionable tasks to reinforce learning and tailor it to your professional reality.
Bibliography
Each topic is enriched with carefully curated readings selected by our faculty. Explore practical examples and deepen your understanding of the subject matter.
Certification
Upon successfully completing the practical exercises, Porto Business School will issue a certificate recognizing your achievement.
Always Available
Enjoy automatic enrollment and immediate access to the program—24 hours a day, 7 days a week, 365 days a year.
16-Week Access
With an extended course license, you can fully manage your time and learn at your own pace, ensuring maximum flexibility.

Pedro Vieira

Program director

A seasoned manager and university lecturer, he serves as Co-Director of the Executive Master in International Business and Director of executive programs at Porto Business School. Having founded several businesses, including one specializing in international business consulting, he draws from extensive experience. A former AICEP collaborator who lived in Japan, he works within a multicultural environment.

Why this program?

International expansion is challenging. Markets vary widely, and their evolution—particularly in recent years—has been remarkably dynamic. However, these challenges present significant opportunities that can and should be seized.

This program supports businesses, organizations, managers, and their teams in designing a robust, realistic, and tailored internationalization process that boosts their chances of success. By combining solid theoretical grounding with practical, real-world experience, the program equips participants with the knowledge and tools needed to make sound decisions and plan their expansion effectively.

Program Themes

Motivations and readiness assessment for internationalization.
Selecting priority markets for expansion.
Entry modes into international markets.
Developing a comprehensive market entry plan, from analysis to strategy formulation.
Sharing real-world experiences from successful companies.
Using multiple tools and frameworks to guide decision-making.

Ready to Begin Your Journey?

Here’s how to access the course on our application portal:

1.
Log in or create your account.
2.
Select “Apply to a Program” and choose the “Self-Paced” option.
3.
Select Fundamentals of Internationalization from our self-paced offerings.
4.
Fill in the details to include on your certificate.
5.
Complete your payment.
6.
You will receive an email with all the information needed to start your classes.