Open Executive Programme: Lean Startup Experience

The real deal on how to create new corporate ventures or startups

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As as individual, in this programme I will:

Learn the cultural and structural aspects of forming and running a new venture, either inside an existing company or as a startup
Learn multiple methods of new venture formation and management, focusing on the lean startup
Learn useful basics of problem identification, innovation, idea formation & brainstorming, idea validation, risk assessment, business plan creation, financial planning, startup accounting, sales, fundraising, marketing, launching, crowdfunding, and managing a new venture.
Learn the latest knowledge from scientific research about new ventures including: definition of entrepreneurship, top management teams, financing, exit analysis, and more.
Gain practical skills and experience starting a real new venture, in-class.

For the organisation, the programme will:

Increase its intrapreneurial mindset
Have the skillset and toolset to boost innovation inside the organization
Build internal capabilities to fast-track ideation and product-market fit of innovative products, services and business models
Build internal capabilities on entrepreneurial management
Know how to manage an innovation portfolio.

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This programme uses the "Lean Startup" concept as a canvas to give participants the essential knowledge needed to either transform the company they work in or start their own business. In addition to learning about entrepreneurship, entrepreneurial management and change management, participants will get hands-on skills they can use in any company or to start their own business. Every participant will practice these skills in-class by building a real business, either as internal corporate startup or as a new business. This programme will also cover the traditional new venture development and the entrepreneurial process (problem identification, innovation, business plans, fund raising, launching, and managing a new venture).
It will also cover the essential knowledge derived from entrepreneurship research covering proven keys to success as well as scientific research about what it takes in an individual and group to succeed in intrapreneurship and entrepreneurship.

Financial Times

European Business Schools Ranking (Exec. Educ.)

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