Open Executive Programme: Strategic Sales Lab

Manage the customer purchasing process in different contexts in a systematic and robust way.

Duration

3 sessões (24 horas)
Language

Português
Place

Porto
Investment

1,700€

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As an individual, I will:

Characterize the unique points of your commercial and sales approach;
Characterize the network of buyers, profiles, and define approach tactics;
Manage the Sales funnel;
Characterize what tactics and techniques successfully develop an account;
Explore interpersonal relationships in the context of sales, trust relationships, and perceptions of Sales;
Equip participants with tangible and applicable tools in different contexts;
Empower Participants in managing their accounts, basing management decision-making on effective rituals and management metrics.

Organizations will:

Align Sales forces in the approach and value the appropriation of the company's tangible and intangible commercial asset.

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Why this programme?

The methodical commercial practice based on observation, experimentation, and evidence has filled the gaps of a less scientific commercial approach, allowing the development of any organization's results. Since the success of the commercial team's work is its best source of motivation, the Strategic Sales LAB's mission is to enhance this commercial success in three ways:

Bringing teams closer to the company's strategy, through the Blue Ocean methodology adapted to the world of sales;
Empowering teams for negotiation in a complex and long-cycle commercial context;
Equipping teams to understand and manage the fundamental elements of the sales process, through tactics based on the analysis of commercial relationships.

Financial Times 2022

European Business Schools Ranking (Exec. Educ.)

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