PG Programme in Business Communication

Communicate efficiently and strategically in a highly sophisticated context

Duration

270 hours
Language

Portuguese
Place

Porto
International Week

Instituto de Empresa
Investment

6,600€

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In this programme I will:

Develop an integrated vision of marketing. Update knowledge and practices in the area of institutional and commercial communication and, simultaneously, of internal, relational and digital communication.
Attend Master Classes taught by national and international lecturers, addressing topics such as Organisational Strategy and Communication, Design Thinking, Leadership, Data Mining or Digital Transformation.
Take part in the International Week at Instituto de Empresa (Madrid), a world-leading business school.

More info

FINANCIAL TIMES

European Executive Education Ranking

Eduniversal Best Masters

Rankings

The Programme's Impact

“The vision and transmission of knowledge are crucial for someone who needs to deal with multiple issues: press relations, protocol, event organisation or the management of digital platforms.”
“I must highlight the great asset that is the creation of a high-quality network in this postgraduate programme, which stands out for the sharing of experiences and knowledge among people from different professional areas.”
“It was quick and easy for me to make a choice once I decided to return to the "academic world": both thanks to the incredible image of the Porto Business School and to the curricular plan of the Postgraduate programme, which is challenging and original.”

Eduardo Pamplona

Comm. and Image Director | U.Porto Rectoryo

Ana Marta Torres

Marketing Assistant | Bateye, Lda

Rita Silva

Account Executive & HR Consultant | Aon Portugal

Embark on this journey

Diploma

Students who pass all the subjects will be awarded a Postgraduate Diploma in Business Communication from the Porto Business School, U.Porto.

In accordance with the Regulations of the University of Porto, the Postgraduate programme in Business Communication gives those who complete it 45 ECTS (European Credit Transfer System) credits in the area of Business Sciences.

Module 1

SEP-DEC '19

Module 2

JAN-MAR '20

Module 3

APR-JUL '20

Programme Directors

“A programme with a curricular structure that is in line with the complexity and demanding nature of today's world.”

Pedro Quelhas Brito Programme Director
“Access to the latest knowledge in this area and to future communication trends.”

Amélia Brandão Programme Director

Faculty

The Programme's Impact

Embark on this journey

Programme Directors

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