“'Marketeers are required to have technical skills and are also expected to have the right attitude and emotional intelligence.'”
Marketing excellence to create value in the era of market globalisation and digital revolution
The Programme's Impact
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Students who pass all the subjects will be awarded a Postgraduate Diploma in Marketing Management from the Porto Business School, U.Porto.
In accordance with the Regulations of the University of Porto, the Postgraduate programme in Marketing Management gives those who complete it 45 ECTS (European Credit Transfer System) credits in the area of Business Sciences.
“'The main goal of the programme is to develop hard and soft skills that allow addressing these new challenges.'”
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