Biography
André Santana is a Research Lecturer in Data Analytics and Artificial Intelligence at Porto Business School, where he teaches in MBA and executive education programs on analytics, decision-making, generative AI, and data-driven innovation.
His work combines executive teaching, applied research, and collaboration with organizations in the strategic and responsible adoption of emerging technologies. His main areas of expertise include Data Analytics and Decision-Making, Generative AI and Responsible AI Adoption, and Digital Innovation, Simulation and Organizational Transformation.
At Porto Business School, he is involved in applied initiatives related to tourism intelligence, territorial data, and digital transformation, including projects connected to the Centre for Tourism Intelligence. His current research explores how data, generative AI, and simulation-based methods can support decision-making, responsible AI pilot design, and the development of executive learning experiences grounded in real-world organizational challenges.
He holds a PhD in Electrical Engineering from the University of São Paulo, a Master’s degree in Applied Computing, and a degree in Mechanical Engineering from the University of Vale do Itajaí. He has research experience at the MIT Media Lab and completed faculty development programs connected to the Stanford Graduate School of Education and the Lemann Center.