Biography
Ms. Carla Melo is the CEO of Roudolph Arié S.A., in the business of perfumery and cosmetics since 1954, managing the Portugal distribution of Hermès, Bulgari, Issey Miyake, Givenchy, Elie Saab, Dolce & Gabbana, Valmont, Shiseido, La Prairie, among others. Ms. Melo has strong experience in strategic management and brand development in the beauty industry and is a guest lecturer in some universities.
With a career dedicated to the luxury beauty sector, Ms. Melo has played a key role in the growth and positioning of some of the world’s most prestigious brands in the Portuguese market. Her leadership at Roudolph Arié S.A. has been marked by a strong focus on long-term brand value, commercial excellence, and market adaptation strategies.
Combining executive management with academic engagement, she brings a practical and strategic perspective to the future of beauty, distribution, and brand management.