Biography
Ms. Carla Paulino has 13+ years of experience in digital luxury, e-commerce, and high-growth fashion start-ups. She has led global and regional initiatives at Farfetch and, over the past 7 years, at Ounass in Dubai, driving marketplace growth, brand partner strategy, and digital expansion. Paulino is a guest tutor at Instituto Marangoni Dubai and a contributing author to “Peak Performance: Mindset Tools for Managers”.
Working at the intersection of digital commerce, luxury, and innovation, she has built a career focused on scaling platforms, expanding brand ecosystems, and driving strategic growth in European and GCC markets.
Her expertise spans omnichannel strategy, brand positioning in complex digital environments, and the emerging convergence of luxury and technology.
At Porto Business School, Carla Paulino shares her hands-on knowledge of go-to-market strategy, fashion tech innovation, and digital acceleration, helping brands grow with agility, relevance, and a future-oriented vision.