Biography
Diana Verde Nieto is an entrepreneur, author and internationally recognised authority with more than 25 years of experience in business transformation, sustainability and technology.
Her expertise spans corporate innovation, technology integration, human capital and strategic development, with a particular focus on translating strategy into action. Throughout her career, she has held senior leadership roles in forward-thinking organisations and worked across global markets, supporting companies in sectors including luxury, FMCG and technology.
As Co-Founder and CEO of Edify, she advises boards and leadership teams on navigating uncertainty and change, aligning people and organisational capabilities with technological progress, and building the foundations for long-term performance.
Her approach combines ambitious vision with practical roadmaps, helping organisations create commercial value through the effective integration of people and technology. She is a World Economic Forum Young Global Leader and the author of Reimagining Luxury: How to Build a Sustainable Future for Your Brand.