Biography
Mr. Francis Srun has an extensive C-level international career and retail experience with Piaget, Boucheron, Ralph Lauren, British Aquascutum (CEO) and French KIDILIZ Group. Mr. Srun worked many years in Europe and Asia, was nominated as a board member to Group SMCP Paris, and wrote 2 best sellers dedicated to Luxury Retail: Vendre le Luxe and Luxury Selling.
With over two decades of global experience, he developed a deep understanding of luxury consumer psychology, high-value sales, and team leadership in multicultural contexts.
He is the founder of the Luxury Selling platform, the first mobile training app dedicated to luxury retail excellence, built upon his books and field research.
Mr. Srun is currently Managing Director at FSA Paris and Board Director at HAYA Retail Solutions, a company specializing in store fitting and commercial strategies for luxury brands in China and international markets.
At Porto Business School, he shares his knowledge on customer relationship building, team development, and the creation of memorable, high-impact retail experiences, with a strong focus on sustainable value creation at the point of sale.