Biography
He is currently responsible for integrating Musti into the Sonae Group. Musti is a pet retail company acquired by Sonae in 2024, operating across the Nordic markets of Finland, Sweden and Norway. Following the acquisition, the company also expanded its operations into the Baltic countries.
Previously, he was Director of Digital Transformation and Innovation at SONAE MC, where he was responsible for assessing the impact of technological, process and product trends on the way consumers interact with retail. His responsibilities included Digital Transformation, Innovation Management and Funded Projects.
He has also served as Finance and Information Systems Director at Parfois, as well as Information Systems Director, with responsibilities for interfacing with other retail businesses within Sonae SGPS.
He holds a degree in Electrical and Computer Engineering, a Master’s degree in Communications Engineering from the University of Manchester, and an MBA from INSEAD.