Biography
Group Product Manager at Maersk | Digital Product Strategist | Startup Advisor
Guilherme Pacheco is an experienced digital product leader with a career that spans startups, scale-ups, and global corporations. He is currently Group Product Manager at Maersk, where he leads the development of customer-facing digital products in e-commerce logistics — including tracking systems, customer portals, and rating solutions. He also collaborates closely with integration teams to ensure seamless digital experiences across the supply chain.
He began his professional journey in management consulting at Deloitte, contributing to large-scale ERP implementations, supply chain optimization projects, and customer service solutions. His growing passion for technology and innovation led him to transition into the startup ecosystem, joining Veniam (later acquired by Nexar), where he managed product delivery across emerging markets and advanced tech initiatives.
Guilherme expanded his product expertise at SurfnCode, a Portuguese startup studio, where he led product development for two ventures and advised VC firms on investment decisions. At HUUB, he progressed from Product Manager to Head of Product, focusing on the demand-side experience of the logistics platform. Following HUUB’s acquisition by Maersk in 2021, he transitioned into a global leadership role.
Specialized in digital B2B products, Guilherme is passionate about transforming complex challenges into simple, impactful solutions. He is recognized for his customer-centric mindset, strategic thinking, and hands-on leadership in fast-paced, innovation-driven environments.