Biography
Joana Garoupa is a leading figure in communication and marketing in Portugal, with a solid career in leading companies such as Galp, Siemens, Omnicom Media Group, and Sonaecom. Currently, she leads her own agency, Garoupa INC, specializing in ESG (Environmental, Social, and Governance) communication, sustainability, and corporate reputation.
She is also a partner in The Speakers House (an agency representing Portuguese-speaking speakers, exclusively representing influential experts in various fields to inspire people, companies, and societies towards transformation, progress, and a greater future).
In addition to her executive work, Joana is a board advisor for organizations such as Women in ESG, Planetiers, and BridgeWhat, a regular columnist for national newspapers, and a mentor and university professor, actively participating in the training of new generations of leaders and communication professionals.
She is the author of the book “Manual de Sobrevivência para o Mundo Corporativo” (Survival Manual for the Corporate World), a practical and irreverent work where she shares, with humor and frankness, the lessons learned throughout a career in demanding corporate environments. The book has also been released in Brazil and has received a very positive reception among professionals seeking to navigate the corporate world with more awareness, balance, and critical thinking.
His journey combines strategic thinking, a vision for the future, and a commitment to social responsibility.