Biography
Joana Moreira is an innovation consultant and designer specialising in public sector innovation, urban transformation and participatory governance. She works with public institutions to address complex societal challenges through strategic design, experimentation, citizen engagement and ecosystem development.
At Porto Digital, she co-led the development of Porto’s innovation and experimentation strategy, bringing together diverse initiatives within a coherent platform for co-creation, real-world testing and organisational capability building. Her work included coordinating large-scale engagement programmes, designing innovation and capacity-building initiatives for public servants, and contributing to several EU-funded projects grounded in co-creation and Living Lab methodologies.
Her practice combines systems thinking, design thinking and public participation to strengthen institutional capabilities and translate ambitious strategies into meaningful and lasting organisational change.
Alongside her professional work, Joana has delivered keynote speeches and served as a guest lecturer in the Erasmus Mundus Joint Master’s Programme in Service Design Strategies and Innovations, collaborating with universities and organisations across Europe.
She holds a Master’s degree in Design and a postgraduate qualification in Product and Service Innovation. She has also completed executive and international training in creative leadership, Living Labs, sustainability and public innovation.