Biografia
LU DO VALLE Designer and PhD from the Faculty of Fine Arts of the University of Porto (U.P.), she researched for three years at the Faculty of Psychology and C.E. of the U.P., attended a postgraduate course in digital marketing and digital transformation, taught at the University of Aveiro, Inditex – Madrid Istituto Europeo di Design, S.L. and currently teaches at ESAD – Escola Superior de Arte e Design de Matosinhos, where she coordinates a postgraduate course. He ran his first company for twenty years – O Atelier da Imagem, and has been working in design for thirty years. Currently ‘Design Manager & Art Director – Widecom Comunicação Integrada and Design Manager – Zeeko Creative Podcasts. She has won several awards, including 1st prize in the European competition among the largest European cities for the brand “Eurocities, the network of major European cities”. She has worked for countries such as Portugal, USA, Dubai, Saudi Arabia, Australia, South Africa, Libya, Mexico, New Zealand, France, Italy, Germany, Greece, Spain, Finland, Angola and Russia. She is the creator of the City COS® city orientation system, which has been mentioned in 3 books, an article in Scopus, and has been represented at TedxOporto, the Portuguese Parliament, Rtp 1 and 2, Antena 1, among other places. This system allows tourists and locals to stop being lost, opening up a new way of thinking about and experiencing cities.
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