Biography
Mário Alcântara holds a degree in Business Management and a postgraduate qualification in Social Anthropology from ISCTE. He has over 18 years of experience in digital marketing, having held senior positions including Project Director at Publicis, Managing Director at Ogilvy Interactive, Head of Office at Tribal DDB, and Digital & Strategic Planning Director at DDB, one of the world’s leading communication and advertising networks.
Throughout his career, he has developed expertise in identifying effective solutions that translate into tangible results for brands and their products. His portfolio includes projects for major brands such as Oracle, SAP, Nestlé, Fanta, Super Bock, Volkswagen, Audi, Renault, Ford, Nissan, IBM, American Express, Unilever, Continente, Compal, Roche, Turismo dos Açores and Turismo do Algarve, among others.
Alongside his work as a speaker and lecturer at several institutions, he is currently CEO of Buzzbeat, a consultancy specialising in business modelling and digital strategy for startups and companies looking to leverage the digital economy as a driver of innovation within their traditional business models.